As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
Custom audiences and bidding combined with AI to manage and optimise campaigns in real-time
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax. The French keyword targeting company defines custom target audiences based on keywords in the content they read with artificial intelligence and use Beeswax’s Bidder-as-a-Service to improve branding and performance on programmatic video, native and display advertising. Keymantics leverages Beeswax’s […]
Rob Sandbach, Managing Director of Indiespring, explains the essentials you need to consider when it comes to getting your app ready for launch
The most successful apps that you will have heard of will have identify a public need: WhatsApp for messaging; Google Maps for navigation; Uber for on-demand mobility. These apps were built to resolve specific issues and that will have taken a lot of investment – often millions – with plenty of additional budget for a […]
Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]
- Appointment follows a five-way competitive pitch - AR visualiser will give fire commanders ability to ‘see through walls’ in order to protect firefighters in high-risk scenarios
Mid and West Wales Fire and Rescue Service has announced the appointment of Brandwidth, the digital innovation agency which specialises in solving complex technical challenges, to a major new innovation brief. The £500k project is funded by Innovate UK and SRBI, in conjunction with GovTech Catalyst and the Government Digital Service. The appointment follows an RFI process […]
New TripAdvisor Media Manager helps small and medium businesses reach a global audience
TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]
Vianet, whose intelligent flow meters connect to the internet to provide real-time data on the dispensing of beer, has rolled out a 5-in-1 Mobile Workforce Management Platform from BigChange. The cloud-based system provides intelligent job scheduling, real time-vehicle tracking and a mobile app for engineers – giving Vianet a paperless end-to-end solution for the business. Through […]
By Florian Gramshammer, MD EMEA at Impact
With consumer demand for apps rising every year, it’s no surprise that in-app advertising is a lucrative business. eMarketer reported that app installs grew 11.6% YOY in Q1 2019, and in 2018 the average American spent more than three hours (3:35 hours!) engaged with apps per day. Unfortunately, anywhere there’s money to be made from advertising, there’s money to be stolen via […]