Uber launches first major campaign as it looks to widen appeal

Uber launches first major campaign as it looks to widen appeal

Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The  company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]

Canon becomes first brand to use the Guardian’s new digital ad formats

Canon becomes first brand to use the Guardian’s new digital ad formats

Canon has become the first brand to use the Guardian’s new digital ad formats ‘Frame’ and ‘Focus’ in its latest campaign, as the publisher extends its native ad proposition. The new formats, designed and developed in-house, live natively within the Guardian site, and promise high-quality visual impact, high engagement and contextual sensitivity in a full-package […]

Three set for ad-blocking trial

Three set for ad-blocking trial

Three, the mobile carrier, will trial a feature during the week of June 13-20 to block ads for subscribers in the United Kingdom. The test will last for 24 hours, during which the carrier will essentially flip a switch for subscribers who opt into the trial, and prevent some ads from being delivered to their […]

Superdrug takes Tweet-Activated Vending Machine on UK Tour

Superdrug takes Tweet-Activated Vending Machine on UK Tour

Superdrug has launched a ‘#TweetforTreats’ campaign, which will see the retailer touring England throughout June with a Twitter-activated smart vending machine. The vending machine is activated by swiping a loyalty card and then tweeting using the ‘#TweetForTreats’ hashtag. In exchange, customers will receive a free product from Superdrug’s own-brand line. The campaign is intended to […]

Instagram adds Business Profiles

Instagram adds Business Profiles

No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]

Periscope unlocks community moderation to hammer abuse

Periscope unlocks community moderation to hammer abuse

Live streaming app Periscope has made moves to clamp down on the real time abuse which sometimes saturates broadcasts on the system. The app claims to have seen great growth in recent months but admitted that it was lacking in ways to combat spam and abuse. As a result, it has rolled out a tool […]

Tablet usage declines across world as smartphones dominate

Tablet usage declines across world as smartphones dominate

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. The research, from Global Web Index, suggests that while tablets have enjoyed healthy growth in recent years, recently there has been a marked decline in usage iof these devices. Since 2011, […]

Spotify Introduces Sponsored Playlists

Spotify Introduces Sponsored Playlists

Music streaming service Spotify has introduced a new marketing feature, enabling brands to sponsor the 400-plus playlists the company curates, reaching and engaging target audiences through the passion point of music. The feature was unveiled with Kia Motors sponsoring the New Music Friday playlist to introduce its new Kia Sportage model. Through the sponsorship, Kia […]