Music streaming service Spotify has introduced a new marketing feature, enabling brands to sponsor the 400-plus playlists the company curates, reaching and engaging target audiences through the passion point of music. The feature was unveiled with Kia Motors sponsoring the New Music Friday playlist to introduce its new Kia Sportage model. Through the sponsorship, Kia […]
The new look will allow publishers including Vice, Daily Mail, BuzzFeed and Cosmopolitan to show off their content instead of the current logos. It is understood that the revamp could be as soon as next month, according to VentureBeat. The site also said that the new look is being shared with people on the site. […]
Google for the last few years has been working to prioritise mobile, not only trying to enhance the user experience for consumers but giving advertisers more ways to reach them. Now the company is making another leap in its mobile ad offering, rolling out ads in its Maps app. The new products, announced at the annual […]
As part of the recent brand campaign launched by EE, highlighting the speed of the network, a new digital execution has gone live. The online ad sees Kevin Bacon hosting a spoof TV show called ‘Android vs Arachnoid’. In this extended clip, Kevin grabs an unsuspecting member of the audience and challenges him to escape […]
Royal Mail has launched its first consumer app, called Swapshots, which can customise, print, post and deliver photos within three days. The app is free and available to download from Google Play and the App Store. The cost of using the service is 85 pence per image. Credit can be bought either via a debit […]
Not content with shaking up the mobile industry, startup Unshackled.com is also flipping the traditional client/agency model on its head launching with design agency Love on board as an equity partner in the brand. Unveiled today (Monday 23 May), Unshackled.com is looking to put some of the £5.4bn in revenue consumers are paying unnecessarily back […]
Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry. Following the likes of Google and Baidu, the company is developing autonomous technology for vehicles that could usher in the end of the traditional taxi cab with a licensed driver behind the wheel. A hybrid-powered […]
IMAX has partnered with Google to develop a ‘cinema-grade’ VR camera that can be used to record 360° video at a comparable quality to IMAX films. The camera will be specifically built to make use of Jump, Google’s platform for creating and viewing 360° stereoscopic video. As it makes its biggest step yet into VR […]
TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]
Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack. Spaces features integration with other Google products, such as Chrome and YouTube, allowing users to share articles and videos without leaving the Spaces app. A ‘space’ can be started and maintained around anything: a weekend getaway, a love of comic books, […]