Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]
Twitter has unveiled a new carousel-style ad format that enables brands to leverage both their own tweets and those from other users, adding a user-generated content aspect to more traditional paid-for promoted tweets. In order to integrate tweets from other users, marketers will need explicit permission from users, confirming that they are happy for their […]
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website. The move means that any one-to-one conversations will now have to be done via the Messenger App on mobile devices. Users can still send direct messages via the standard Facebook website. […]
Messaging app Snapchat has become more popular than Twitter in terms of daily active users, according to a new Bloomberg report. The report claims that 150 million people are now using Snapchat daily. Twitter, meanwhile, has an estimated 140 million daily active users, based on earlier statements. Twitter counts 310 million monthly active users based on its most […]
Instagram is exploring the possibility of rewarding users who create content on the photo sharing service with a portion of the revenues generated from advertising on the Facebook-owned app. “Content is incredibly important on Facebook and Instagram,” said Carolyn Everson, vice president for global marketing solutions at Facebook. “We want to be a major distribution […]
Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]
Virtual Reality has fascinated viewers all over the world but can it help the team that has officially been titled England’s worst football team? Samsung and DDB Stockholm turn to British football legend, Harry Redknapp, to give New Mills AFC the biggest motivational speech – ever. New Mills A.F.C is currently in the “Evo-Stik League […]
Canon has become the first brand to use the Guardian’s new digital ad formats ‘Frame’ and ‘Focus’ in its latest campaign, as the publisher extends its native ad proposition. The new formats, designed and developed in-house, live natively within the Guardian site, and promise high-quality visual impact, high engagement and contextual sensitivity in a full-package […]
Three, the mobile carrier, will trial a feature during the week of June 13-20 to block ads for subscribers in the United Kingdom. The test will last for 24 hours, during which the carrier will essentially flip a switch for subscribers who opt into the trial, and prevent some ads from being delivered to their […]
Superdrug has launched a ‘#TweetforTreats’ campaign, which will see the retailer touring England throughout June with a Twitter-activated smart vending machine. The vending machine is activated by swiping a loyalty card and then tweeting using the ‘#TweetForTreats’ hashtag. In exchange, customers will receive a free product from Superdrug’s own-brand line. The campaign is intended to […]