Euro 2016 kicks off on Friday and is expected to attract somewhere in the region of two million visitors over the course of a month. But with France still reeling from two major terrorist attacks, one in January 2015 and another one ten months later, the country remains on a high terror alert. Given the […]
Nearly all online adults around the world access a social network regularly, according to new data. The study, from Global Web Index, looks at the sheer reach that social networks now offer. Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they have visited or used a social network within the last […]
Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament. The Euro 2016 Guide features content from Copa Collective members, including […]
The New York Times is “exploring the possibility” of offering consumers an ad-free digital subscription package, chief executive Mark Thompson has revealed, as the publisher seeks new ways to combat the rise of ad-blocking technology. Speaking at the IAB Ad Blocking & User Experience Summit, Thompson described how the New York Times was using pop-ups […]
Snapchat has revealed a fresh look for its Discover and Stories section, in a bid to boost its audience and keep publishers using the platform happy. Active media owners on the platform, which include the likes of Daily Mail, Mashable and BuzzFeed, will now see their content distributed in a more magazine-like style, which places […]
For UEFA Euro 2016, Orange is launching a new global sponsorship platform, built around a 360 concept ‘Orange Sponsors You’. Developed by the Publicis Group agency POKE, the new platform will go live during the tournament. Publicis Conseil is responsible for all ATL communication to support the platform, having launched on May 29th a TV campaign […]
Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]
Twitter has unveiled a new carousel-style ad format that enables brands to leverage both their own tweets and those from other users, adding a user-generated content aspect to more traditional paid-for promoted tweets. In order to integrate tweets from other users, marketers will need explicit permission from users, confirming that they are happy for their […]
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website. The move means that any one-to-one conversations will now have to be done via the Messenger App on mobile devices. Users can still send direct messages via the standard Facebook website. […]
Messaging app Snapchat has become more popular than Twitter in terms of daily active users, according to a new Bloomberg report. The report claims that 150 million people are now using Snapchat daily. Twitter, meanwhile, has an estimated 140 million daily active users, based on earlier statements. Twitter counts 310 million monthly active users based on its most […]