MTV uses Twitter to gauge how well it’s doing on Snapchat

MTV uses Twitter to gauge how well it’s doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]

Apple taps into Euro 2016 frenzy with ‘Shot on iPhone’ spot

Apple taps into Euro 2016 frenzy with ‘Shot on iPhone’ spot

Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing “Shot on iPhone” campaign. The ad is soundtracked by Little Sims’ Wings, and showcases a montage of football-related shots by iPhone users. The spot is part of Apple’s long-running “Shot on iPhone” […]

‘Dark Social’ Dominates UK Mobile Sharing

‘Dark Social’ Dominates UK Mobile Sharing

The way Britons share and interact with online content on smartphones is dominated by so-called ‘Dark Social’ channels, such as email, text and instant messaging, rather than public social networks. According to a new study by marketing technology experts, RadiumOne, over three-quarters of publishers’ or marketers’ content shared via mobile phones takes place via private […]

‘Robot doctor’ app Babylon diagnoses health problems

‘Robot doctor’ app Babylon diagnoses health problems

  A top British entrepreneur thinks he’s solved the problem of our over-stretched NHS – a personal robot doctor you can access with the click of a button. Ali Parsa, founder of the Babylon health app, claims his new device is safer than visiting a doctor or nurse when you’re worried about any undiagnosed symptoms. Babylon is being […]

Twitter and TfL team up for instant Tube disruption alerts

Twitter and TfL team up for instant Tube disruption alerts

From today, London’s Tube and train passengers can get travel alerts sent to their phone, thanks to a partnership between Transport for London (TfL) and Twitter. In what’s being described as a “world first” by the travel authority, the new service will notify travellers via a direct message if there are severe delays on their […]

Out There Media and Its Partners Mindshare, Arcade and XL Win Silver At The 18th FAB Awards for Unilever

Out There Media and Its Partners Mindshare, Arcade and XL Win Silver At The 18th FAB Awards for Unilever

Out There Media in partnership with Mindshare, Arcade and XL Axiata won a Silver Award at The 18th International Food and Beverage Excellence Awards (The FAB Awards) in London on May 26th, 2016 for Wall’s Ice Cream. The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognised in the “Mobile Marketing Effectiveness” category […]

France launches terror alert app ahead of Euro 2016

France launches terror alert app ahead of Euro 2016

Euro 2016 kicks off on Friday and is expected to attract somewhere in the region of two million visitors over the course of a month. But with France still reeling from two major terrorist attacks, one in January 2015 and another one ten months later, the country remains on a high terror alert. Given the […]