Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]
Creative companies can now present and market 360/VR video on any platform, including iOS. Simian, the innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded its 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video. In 2015, Simian introduced […]
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]
The UK’s first ever food-sharing app OLIO launches in Cardiff to help combat food waste in the city. Smartphone users in Cardiff will have access to the app, which has been described as Freecycle for food, providing local people and businesses with a simple way to cut food waste. The free app connects neighbours with […]
Starting in the summer of 2016, the Serpentine Galleries in Kensington Gardens, Hyde Park, have launched a free mobile guide app which will offer visitors extra content, interviews and curated tours. The Mobile Tours will engage visitors through the Serpentine Gallery and the Serpentine Sackler Gallery and Pavilion with a fresh, digital take on art. Free […]
Don’t be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70 million people using the free version of its platform. The Swedish company launched private marketplaces in partnership with AppNexus, Rubicon Project and The […]
Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand. According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 […]
The rise of the bot has been one of the dominant tech trends of 2016, but apart from ordering you flowers or an Uber, the automated systems could also deliver a history lesson. News Corp Australia has launched a chatbot on Facebook Messenger that allows users to interact with Tasmanian soldier Archie Barwick, who fought […]
Perennially popular dating app Tinder is pushing further beyond the realm of hookups with the launch of a new group socializing feature in a handful of markets. First announced as part of a pilot program in Australia back in April, Tinder Social encourages groups of friends to meet up with other groups of friends and […]
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets. Exclusive content for Star Trek Beyond is being shared on the Atom app for viewers to get an inside […]