Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]
Donald Trump hugging a Mexican? A brotherly hug of a Jew and an Arab? Red Riding Hood cuddling with Big Bad Wolf? This are some scenes that are not the most probable sight in our reality. Kool2Play studio, known from playful and unusual productions, such as Clock Simulator, Estiman or Nice Slice, has decided to […]
YouTube is facing off strident competition from Facebook to be the defacto place where people talk about social video – and to do this it is releasing an in-app messaging service. In a blogpost, the company, using Justin Bieber’s record breaking single ‘Despacito’ as a prime example, said it wants users sharing videos directly with friends and […]
The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]
Manchester City Football Club has launched a digital fan engagement platform that harnesses the power of data to deliver tailored experiences for users. The Cityzens mobile-first platform, integrated within the Man City website, gives fans new ways to get involved with the club such as deciding on man of the match, share opinions with other […]
Australian-owned taxi app, ihail has appointed M&C Saatchi Mobile to look after its mobile first launch to the local market. Affiliated with over 20,000 taxis, ihail connects Australians with more taxis than any other transport app across the country. Since launching in 2016, ihail has quickly become renowned for its efficient, affordable service through the […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced the acquisition of Tremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimisation and attribution, for $50 million. Tremor Video DSP will operate as an independent […]
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale. The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving brands more tools to build, manage and scale their campaigns faster and more efficiently. Advanced […]
The Interactive Advertising Bureau has launched an online quiz for practitioners to measure their knowledge of industry jargon as part of a push to improve the sector’s digital literacy. Along with the quiz, IAB Australia has also released three new glossaries designed to improve understanding of video, audio and mobile metrics. Vija Solanki, the IAB’s CEO, said the decision to create […]
Google is reportedly developing a feature, based on its AMP (accelerated mobile pages) service, that works in a similar way to Snapchat’s Discover section. Stamp, a portmanteau of ‘Stories’ and AMP, will see publishers create visually-oriented content through a series of ‘swipeable’ slides including text, photos and video – according to the Wall Street Journal. The […]