Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]
During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]
Facebook has expanded the capabilities of its ‘collection’ ad format, which enables retailers to display their products in a carousel under a video or image-based ad. Collection, which was launched back in March, has been given the addition of a new creative format called lifestyle templates. This feature enables retailers to bring digital versions of their […]
Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., announced that they have launched their Video Advertising Monetization Platform (VAMP) to bring power back to publishers. VAMP enables publishers to discover the optimal mix of ad units, run innovative video ad formats with high levels of viewability and user engagement, […]
Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
The coming years will be chilly for just about every advertising medium except for your mobile phone, according to advertising agency Zenith. While internet advertising will overtake old-school television to become the biggest global advertising medium in 2017, marketing on desktop computers is expected to decline in coming years: As more advertising shifts online, benefitting companies like […]
Native advertising company Teads has entered the display ad market, making it the ‘first viewable marketplace’ with a premium video and display ad cross-device inventory. Teads’ suite of inRead display products are placed into editorial content and are promised to be ‘viewable by design’. Products include Scroller, Canvas, Swing, Slideshow and Carousel. With the introduction of display […]
A recent research has shown just how pervasive dating apps like Tinder, Okcupid, Bumble, Happn and Grindr have become: more than a third (37 percent) of UK smartphone owners have either found love online or know someone who has, while one in twelve (8 percent) now use dating apps. Around a quarter of those UK […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
Whether you are lounging at home or getting ready to start the day, eharmony brings a new element of excitement to online dating with a skill for Amazon Alexa. eharmony users will be able to enable the eharmony ‘Skill’ for Alexa, hear their matches and messages by voice and then ask Alexa for more info on […]