Affle, a Singapore HQ mobile audience intelligence and analytics platforms company announced the launch of its Fraud Analytics as a Service Platform – mTraction FaaS in Japan to fight mobile ad fraud. According to industry data sources close to USD 16.4Bn is lost globally due to ad fraud. mTraction FaaS or mFaaS aims to help marketers detect fraud, not as post mortem but on run time, thus minimising wastage of precious marketing dollars. mFaaS utilises three primary interventions as part of […]
In-app video advertising platform IronSource has launched the ‘world’s first’ AR ads for games, after harnessing the power of Apple’s ARKit to develop the ads while it was still in beta. The ads are designed and produced entirely in-house by IronSource’s Playworks studio, which is focuses on the creation of playable and interactive ads designed around 3D […]
eMarketer’s report on ad spending inside apps is likely to bring joy to some (Google, Facebook) and sorrow to others (everyone else). In 2017, in-app mobile ad spend will reach $45.3 billion, up $11 billion from the previous year, according to eMarketer. And apps are where the money is at for mobile advertising, comprising 80 […]
E-Commerce giant Amazon has begun selling its Alexa-controlled Echo speakers in Asia on October 4, starting with India, with plans to expand sales to Japan in the later part of 2017. The company said it will start selling the new Echo, Echo Plus and Echo Dot by invitation only, before shipping the devices to the […]
Snapchat is partnering with artist Jeff Koons to bring some of his more iconic sculptures to its app. From October 3, Snapchat users will be able to explore his work in augmented reality at select locations around the world. His balloon dog sculptures will be digitally placed in Hyde Park in London and Central Park […]
Stranger Things, which proved one of the most successful pieces of original content Netflix has produced when it was released in 2016, is returning for its second season this month – and Netflix has found a novel way to promote its return. Stranger Things: The Game, a free iOS and Android app developed by BonusXP, […]
Bumble, a dating service in which females make the first move, is introducing a spin-off variant enabling members to forge professional connections ala LinkedIn. Bumble Bizz emulates the same Tinder-esque swiping action of its progenitor, enabling women to forge ahead with bolstering their business contacts by building their own contacts list. Launching the new tool […]
Teads, the inventor of outstream advertising and a leading video advertising marketplace in the world by unique visitors, according to comScore, announced the release of inRead 3D, the company’s latest video format which leverages depth of field perception to create a 3D effect for any video creative. This new format is powered by Teads Studio, […]
Mobile apps have been continually progressing for some years and the power of mobile applications remains very strong. But the introduction of the chatbots means you can chat or talk to them as to a close friend. The main difference between a chatbot and a mobile app is its user interface. And this is the […]
BigCommerce, which develops eCommerce software for businesses, now supports sales through shoppable posts on Instagram. The integration means that retailers on the eCommerce platform will be able to tag products in Instagram posts with a link to take consumers directly to an associated product page, so they can proceed with their purchase or find out more about the […]
