adsquare have announced that PushSpring audience data will now be available on adsquare’s mobile-first data exchange. PushSpring specialises indeterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200M mobile ad IDs in North America. The partnership between adsquare and PushSpring introduces a next generation of mobile marketing capabilities with a uniquely differentiated […]
1.8m developers using Apple’s platform in China have earned a total 112bn yuan (£12.5bn), representing around a quarter of total global App Store earnings. The figures were revealed by Apple chief executive Tim Cook in a speech given yesterday to a public cyber policy forum, organised by the Cybersecurity Administration of China (CAC), which oversees internet regulation […]
Average monthly mobile data usage in Europe will be 2.4GB per SIM card in 2017, largely due to big disparities among different European countries, according to GlobalData, a leading data and analytics company. By the end of 2017, GlobalData expects the most data-intensive country to be Finland, with 13.3GB per SIM per month on average, […]
Episode, one of the world’s largest mobile storytelling network, launched Pitch Perfect In Deep Treble, an original interactive mobile story based on the beloved movie franchise. Produced in collaboration with Universal Brand Development, Pitch Perfect In Deep Treble welcomes fans to engage in the musical action first hand by becoming a part of the franchise’s […]
Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]
Tate and HTC VIVE are pleased to announce a new partnership for Tate Modern’s major upcoming exhibition, Modigliani. Visitors to the gallery will be able to enjoy a new integrated virtual reality experience right in the heart of the exhibition, the first of its kind at Tate, vividly enhancing our understanding of one of the early […]
Massive digital penetration has increased internet users across social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube which increases opportunities for small and medium-sized Enterprises (SMEs) to advertise and build their brands according to a research by MarketsandMarkets. Empowered by personalised marketing material appealing to an individual customer, the research named North America as […]
Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support Digital Media Streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV. Pay TV is in decline. Every quarter, 1.5 million US consumers abandon traditional paid TV bundles in favour of streaming media direct from […]
Innovid, one of the world’s leading video marketing platform, announced it has agreed to acquire real-time data intelligence company Taykey to provide brands with new insights into the impact of contextual relevance on video engagement. In a race towards addressability at the lowest cost, content and context of the ad environment have been sacrificed. Brands […]
Tappx, a fast growth mobile app monetisation company, announced the opening of a new office in Beijing and the appointment of Bob Wang as China Country Manager. This expansion means that Tappx now has active operations in Spain, India, UK and China. The Beijing office will deliver Tappx services and consultancy for local customers and […]
