Leading smart location company Tile, announced expansions to the Tile Platform with several new partnerships, delivering on its vision to build a world where everyone can find everything that matters. Today there are multiple innovative ways in which brands can partner with the Tile Platform to give their customers the protection and peace of mind […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
What started as a spin-off project from Samsung’s experimental C-Lab arm is now a fully fledged, fully funded product that makes you look like a secret agent when you answer your phone. The smart strap from Korea-based Innomdle Lab connects to your phone via Bluetooth and allows you to listen to phone calls conducted through […]
Two percent of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. The survey of almost 3000 UK consumers, conducted by post-purchase experts Narvar in association with YouGov, reveals that adoption of […]
Spanish automaker Seat has linked up with Saba, a developer of urban mobility solutions and parking management specialist, to create an app that enables users to have shopping delivered directly to their parked car. With Droppit, available on both iOS and Android, users are able to place a shopping order at a virtual supermarket and have it […]
Usage of Facebook Live reached record levels on New Year’s Eve 2016, and New Year’s Eve 2017 provided yet more evidence of how mainstream live-streaming via social networks has become. Facebook product manager Erin Connolly and engineering manager Kunal Modi announced in a Facebook Media blog post that more than 10 million people live-streamed via Facebook Live Sunday, up 47 percent from the previous […]
Multiple hacker networks are involved in auto-redirect attacks that cost advertisers and publishers $1.13 billion annually. The finding is the basis for a report by GeoEdge, an ad verification company, based on the analysis of 650 million impressions. The mechanisms of attack include mobile click fraud, tech support claims, and malicious app installations. The umbrella […]
January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to […]
App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018. During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, […]
Didi Chuxing, the ride-sharing giant of China and likely the most valuable startup in the world, just bought a controlling stake in 99, a leading ride-sharing app in Brazil. According to Reuters (citing a repot in Valor Economico, a leading financial newspaper in Brazil), the deal values 99 at $1 billion. Didi already had a […]