Google is officially rolling its Lens out to Android phones that have Google Photos installed. This means users will be able to scan things through the app to receive information, like a dog’s breed or a flower type. Users can also create a contact from a business card or identify a landmark. Certain phones will […]
Taboola, the native advertising and content discovery platform, has boasted that its reach now extends to close to half of all the world’s desktop internet users, propelling revenues to an expected $1bn in 2018 and giving it the confidence to hire 400 employees this year. Data compiled by ComScore in December of last year showed […]
Subscription-based movie ticketing service MoviePass tracks your every move and it’s not afraid to admit that – though it claims to have no intentions of selling this data on. Speaking during a presentation at the Entertainment Finance Forum in Hollywood, California, the app’s CEO Mitch Lowe told the audience that “we know all about you”, […]
Advertising exchange Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third party exchange to currently offer programmatic guaranteed buying for all deal […]
Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]
For International Women’s Day Uber has launched a campaign film to celebrate its female drivers, while at the same time battle unfair stereotypes of women behind the wheel. The campaign is dedicated “To all the women who challenge the status quo and press for progress everyday.” Developed by Uber’s in-house creative team, CreativeX, the campaign […]
Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail, according to data from OC&C Strategy Consultants. The survey showed growth in the voice segment will be driven by a surge in the number of […]
To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger. This is part of Saban Brands’ ‘You’ve Got the Power’ […]
A week after Google announced deeper integrations and additional languages to Assistant, Adobe has announced an update that promises to personalise voice interactions. Enhancements in the Adobe Experience Cloud will let advertisers and agencies plan scenarios in responses to queries directed at Amazon Alexa and Google Assistant. “Imagine searching for a flight on an Amazon […]
Kakao, the Korean internet firm that operates the country’s largest messaging app, is moving deeper into crypto after it revealed plans to launch a blockchain-focused business unit. A Kakao representative confirmed the plans and that the company has hired Han Jaesun, CTO of gaming startup FuturePlay, to head up the business. The company isn’t commenting […]