IKEA has updated its IKEA Place AR app, including a release for Android ARcore-compatible devices. The app uses Augmented Reality to enable shoppers to see how a piece of IKEA furniture would look in their home. It lets users experience and “place” 3-D representations of more than 3,200 IKEA products, from sofas and lighting to […]
VR and online shopping are often portrayed as enemies of brick-and-mortar retail, but shopping mall anchor Macy’s plans to embrace both technologies in a bid to improve its sales, reports FurnitureToday. Speaking at the ShopTalk retail conference in Las Vegas, Macy’s CEO Jeff Gennette announced that he will bring VR furniture-selling tools to 50 stores […]
Perfect Corp. has announced its second collaboration with Paramount Pictures surrounding the release of the new movie, Sherlock Gnomes, in theaters March 23. The interactive augmented reality movie-themed beauty experience is now available in Perfect’s YouCam Makeup, YouCam Fun, and YouCam Perfect apps, inviting fans to virtually try on curated looks inspired by the movie’s characters. […]
It can be a pain to sell your gear on eBay for many reasons, not the least of which is packaging. How do you know a box will be large enough without having it on hand? eBay can help: it just launched a previously teased, ARCore-based augmented reality feature for Android that helps you choose […]
Google has announced a new function to its digital ecosystem called Shopping Actions, allowing customers to use its Assistant and Search engine to streamline online purchasing. In a statement on its “Inside Adwords” blog, Google said, “Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their […]
The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]
Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a […]
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram. The European ad verification firm will show advertisers how viewable video ads are in terms of what percentage of the ad is in view and for how long – on both mobile and desktop. Crucially, […]
Instagram‘s shopping service is expanding into the UK, letting retailers tag their products in images to sell directly to people on the the social network. The launch in the UK follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis. Amy Cole, head of product development at Instagram, says the shopping tool […]
The origins of our food are a heated and ongoing debate in Australia. Consumers want to know the truth about what they’re buying. New government mandated labels are attempting to make it clearer, but, in a push for full transparency, Goulburn Valley Fruit has completely redesigned its packaging and turned the brand into a destination. […]