Snapchat launches new location-based ad targeting & in-store analytics tools

Snapchat launches new location-based ad targeting & in-store analytics tools

Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location Categories Of the two new location-based ad features, the first is a location category filter. Advertisers […]

Dunkin’ continues roll out of next-gen stores with California location

Dunkin’ continues roll out of next-gen stores with California location

Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

As the number of remote workers in the US grows, so will the demand for 5G, observes GlobalData

As the number of remote workers in the US grows, so will the demand for 5G, observes GlobalData

Half of all workers in the US will work remotely by 2020 as cities become more congested and workers demand more flexible working conditions. To drive this remote working future, 5G mobile internet will be needed, observes GlobalData, a leading data and analytics company. As GlobalData Technology Analyst Glen Hunt comments, “5G commercialization is one […]

TMG’s Truth launches ‘first ever’ blockchain-enabled advertising campaign

TMG’s Truth launches ‘first ever’ blockchain-enabled advertising campaign

Truth, The Marketing Group’s (TMG) blockchain-enabled media agency, has announced the first successful launch of an advertising campaign using blockchain smart contract technology. The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency Truth fully disclose all fees involved to the client. Blockchain as a technology has […]

The UK Leads France and Germany for Online Grocery Shopping, According to RichRelevance

The UK Leads France and Germany for Online Grocery Shopping, According to RichRelevance

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research. The online grocery survey from RichRelevance looks at consumer’s attitudes towards buying groceries online. The research, which includes responses from over 2,000 […]

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]

TotallyAwesome launches influencer incubator program for kids in Australia

TotallyAwesome launches influencer incubator program for kids in Australia

Kids’ digital media platform TotallyAwesome has announced the launch of an incubator program for aspiring young YouTubers in Australia. The TotallyAwesome Squad is a hand-picked club of content creators who inspire others to create, imagine, express, and share their creative ideas within a global social community of like-minded kids under 13 years old. Each week, […]