The World Surf League (WSL) and the Jeep brand have announced the release of their virtual reality (VR) experience, Jeep Sessions: A Surfing Journey in 360°. Jeep Sessions: A Surfing Journey in 360° follows WSL Championship Tour surfers Jordy Smith and Malia Manuel as each embarks on a Jeep brand adventure to find the best […]
Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]
AdColony, the ad quality video marketplace, today announced the company has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. “Advertisers deserve to know that the campaign reporting they […]
Snapchat has began rolling out the ability to video chat with up to 16 friends at the same time, as well as introducing a way to tag friends in Snaps. To create a group video chat, users have to enter an existing group chat, or create a new group with the people they wish to […]
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]
Pixalate released its annual Global Seller Trust Index for 2017 to determine the industry’s top trusted programmatic sellers. RhythmOne ranked first in the Global Seller Trust Index (GSTI) for both the US and International markets. In the US, RhythmOne received the top ranking for a record seven consecutive months (April – October), and internationally ranked […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
Fraud in the mobile app ecosystem is rampant, that much is clear. But what is less known is just how sophisticated fraudsters have become in their attempts to bypass protective measures, how hard they are hitting and who is most exposed. In AppsFlyer’s new report The State of Mobile Fraud: Q1 2018, the mobile attribution & marketing […]
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]