In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]

Video ad tech firm Teads registered a record 53% top line growth in 2017

Video ad tech firm Teads registered a record 53% top line growth in 2017

Teads, the top video advertising marketplace in the world, today announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). The Altice-owned company enjoyed an even faster growth than the previous year (45 percent YOY growth in 2016). The company was EBITDA-positive for the fifth year […]

23% of millennials in the UK would find chatbots helpful while buying holidays

23% of millennials in the UK would find chatbots helpful while buying holidays

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

  In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]

Teads Expands Video Offering with Launch of inRead 3D

Teads Expands Video Offering with Launch of inRead 3D

Teads, the inventor of outstream advertising and a leading video advertising marketplace in the world by unique visitors, according to comScore, announced the release of inRead 3D, the company’s latest video format which leverages depth of field perception to create a 3D effect for any video creative. This new format is powered by Teads Studio, […]

Teads rolls out display formats to advertisers

Teads rolls out display formats to advertisers

Native advertising company Teads has entered the display ad market, making it the ‘first viewable marketplace’ with a premium video and display ad cross-device inventory. Teads’ suite of inRead display products are placed into editorial content and are promised to be ‘viewable by design’. Products include Scroller, Canvas, Swing, Slideshow and Carousel. With the introduction of display […]

DataXu and Teads Announce Creative Partnership

DataXu and Teads Announce Creative Partnership

DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatically. Now, DataXu brand and agency customers have access to new video ad formats […]

Tommy Hilfiger debuts world’s first video ad chatbot

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through Facebook Messenger in the past, Teads’ technology now allows the brand […]