Teads to provide outstream advertising globally to BBC.com

Teads to provide outstream advertising globally to BBC.com

Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced that it will provide outstream advertising technology globally across BBC.com, the commercially funded international 24-hour English news platform which offers up-to-the-minute international news, in-depth analysis and features to more than 95 million unique browsers outside the UK each […]

Teads launches new performance offering with Teads True Visits

Teads launches new performance offering with Teads True Visits

Teads, the adtech company well known for its innovative branding solutions, announced its first Performance offering. Called Teads True Visits, this new offering leverages Teads AI capabilities to identify and attract new visitors to advertisers’ websites. A Revolutionary Buying Model : CPiV  Brands buying clicks are often disappointed when they see that as an average, 50% […]

Teads Appoints Dominic Proctor as Advisor to the Board

Teads Appoints Dominic Proctor as Advisor to the Board

Teads, the inventor of outstream video advertising and the No. 1 video advertising marketplace in the world, announced that former Global President of GroupM, Dominic Proctor, has been named as an advisor to the company’s board of directors. Proctor will leverage his vast experience as a leader of creative and media agencies to help bolster […]

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]

Video ad tech firm Teads registered a record 53% top line growth in 2017

Video ad tech firm Teads registered a record 53% top line growth in 2017

Teads, the top video advertising marketplace in the world, today announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). The Altice-owned company enjoyed an even faster growth than the previous year (45 percent YOY growth in 2016). The company was EBITDA-positive for the fifth year […]

23% of millennials in the UK would find chatbots helpful while buying holidays

23% of millennials in the UK would find chatbots helpful while buying holidays

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

  In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]