Wimbledon finds success with ‘visual radio’ content

Wimbledon finds success with ‘visual radio’ content

The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio coverage to social media, registering over 750,00 views and generating direct engagement with just under 60,000 fans. The Wimbledon Radio Channel, the organisation’s live radio broadcast of […]

Two-thirds of advertisers plan ads for voice-activated devices this year, according to MTM

Two-thirds of advertisers plan ads for voice-activated devices this year, according to MTM

Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 UK media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in […]

Samsung phones will have functioning FM chips from now on

Samsung phones will have functioning FM chips from now on

Samsung is the latest company to team up with NextRadio to bring FM service to its new phones. The company will unlock FM chips in all its upcoming smartphones in the US and Canada. The bulk of smartphones around the world are manufactured with an FM chip, but hardware makers often do not unlock them. […]

Pandora introduces premium on-demand music service

Pandora introduces premium on-demand music service

Music streaming service Pandora has introduced its first ever on-demand service, as it finally provides an answer to the services offered by the likes of Spotify, Apple and Amazon. The new Pandora Premium service will cost $9.99 (£8.23) a month and enable users to experience Pandora’s radio service, while also being able to search for […]

Radio industry launches free streaming app via All In Media with 250 Australian radio stations

Radio industry launches free streaming app via All In Media with 250 Australian radio stations

In an Australian first, the radio industry has launched RadioApp, a new mobile app, created by industry body Commercial Radio Australia and app developer All In Media, that allows consumers to live stream 250 Australian radio stations on the go. The free app allows listeners to tune in to Australian radio from anywhere in the […]

HelloFresh Brings Fresh Concept to Radio Advertising with 10-Second Recipes

HelloFresh Brings Fresh Concept to Radio Advertising with 10-Second Recipes

HelloFresh, the global leading provider of fresh food at home, has launched a new campaign breathing fresh life into the often-underused medium of radio advertising. The World’s Fastest Recipes campaign, created by XXS Amsterdam, launched in the Netherlands on Monday October 17th. It uses smartphone technology to share recipe inspiration with a wide audience – […]