AppNexus teams up with Axel Springer and Schibsted in Supporting IAB Europe’s Transparency and Consent Framework

AppNexus teams up with Axel Springer and Schibsted in Supporting IAB Europe’s Transparency and Consent Framework

Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]

Fyber integrates data to enable publishers to sell high-demand audiences at premium prices

Fyber integrates data to enable publishers to sell high-demand audiences at premium prices

Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]

Google’s header bidding tool exits beta

Google’s header bidding tool exits beta

Exchange Bidding, Google‘s header bidding platform, has exited beta. According to Google, publishers that use DoubleClick for Publishers (DFP) will be able to use the platform to increase overall revenue by allowing multiple exchanges to bid on a placement while generating reports on demand channels, yield groups, and advertisers on the basis of impressions. A […]

TripleLift introduces branded content at scale, powered by programmatic

TripleLift introduces branded content at scale, powered by programmatic

Native advertising platform TripleLift has debuted the first scalable, programmatic branded content solution – ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology. ”With ContentDial, marketers […]

Facebook is prioritising local news sources globally

Facebook is prioritising local news sources globally

As Facebook continues to endure intense criticism over the how its handles user data, the social network has decided to roll out a change to news feeds across the globe. The change, which was introduced to the US back in January, will see local news prioritised on the news feed in all countries, in all […]

Video ad tech firm Teads registered a record 53% top line growth in 2017

Video ad tech firm Teads registered a record 53% top line growth in 2017

Teads, the top video advertising marketplace in the world, today announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). The Altice-owned company enjoyed an even faster growth than the previous year (45 percent YOY growth in 2016). The company was EBITDA-positive for the fifth year […]

Google News Initiative announced to fight fake news and support journalism

Google News Initiative announced to fight fake news and support journalism

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended to be a wider worldwide expansion […]

Google killed 3.2 billion ‘bad ads’ in 2017, up 88% from 2016

Google killed 3.2 billion ‘bad ads’ in 2017, up 88% from 2016

Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]

Apple reaches out to publishers with Texture buyout

Apple reaches out to publishers with Texture buyout

Apple is seeking to make a fresh start in its often-strained relationship with publishers after drawing digital magazine distributor Texture under its wing for an undisclosed sum. The subscription service, formed by a consortium of publishers in 2009, gives members access to articles from over 200 magazines on both Apple and Android devices for just […]

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