TripAdvisor shifts focus to social with all-new site and mobile experience

TripAdvisor shifts focus to social with all-new site and mobile experience

TripAdvisor is overhauling its website and mobile experience, introducing a more social and personal approach to travelling and eating out. The new TripAdvisor, which is currently in beta ahead of its official launch later in 2018, will expand this site’s community beyond travellers to include brands, social influencers, publishers, and friends – enabling users to […]

Nearly half of businesses in the US spend more than $500k on digital marketing

Nearly half of businesses in the US spend more than $500k on digital marketing

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey. The research, from The Manifest, a business news and how-to website, found that forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. The survey of 500 digital marketers […]

Rinascente Launches Its WeChat On Demand Service

Rinascente Launches Its WeChat On Demand Service

Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]

Jaguar team with music star Dua Lipa to launch integrated brand-building programme across Europe

Jaguar team with music star Dua Lipa to launch integrated brand-building programme across Europe

 Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]

How Mobile Apps Have Revolutionised Dating

How Mobile Apps Have Revolutionised Dating

Courtship, now known as dating, has been happening since the beginning of time and has drastically changed over the last few decades. Long gone are the days of parents arranging meeting between family friends since technology has now enabled everyone to become a serial dater. Move over Match, OKCupid and eHarmony, dating apps have arrived […]

Mobile to the fore in British Red Cross website redesign by Rufus Leonard

Mobile to the fore in British Red Cross website redesign by Rufus Leonard

The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]

JCT600 tests consumer’s supercar knowledge with online game

JCT600 tests consumer’s supercar knowledge with online game

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]

Roku launches its ad-supported streaming channel to all

Roku launches its ad-supported streaming channel to all

TV and movie streaming firm Roku has brought its free streaming service to the web in the US, meaning that anybody with a PC, mobile phone, or tablet can access the service. The Roku Channel was launched back in September to offer free, ad-supported movies and TV shows to Roku device owners. Now, those without […]

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