Pandora focuses on shorter ads and more personalisation

Pandora focuses on shorter ads and more personalisation

Music streaming service Pandora announced three advertising formats to help marketers target users better, and explained how ads of varying lengths can work together to help them meet their goals. The company said Short Form Audio, four to ten second audio spots; Dynamic Audio, tailored to listeners based on Pandora’s data; and Sequential Audio, which […]

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

Island Records has partnered with locations-based experiences platform Landmrk to mark the release of Sweetener, the new album by Ariana Grande, with an innovative mixed reality campaign. The record label is expecting thousands of fans to travel to hotspots across the UK to unlock VIP prizes. Fans can discover the various hotspots via a dedicated website, and upon arriving […]

Modern English launch #DuaMoods for Warner Brothers Records

Modern English launch #DuaMoods for Warner Brothers Records

Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]