Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to listen […]

Spotify and Hulu launch joint subscription plan

Spotify and Hulu launch joint subscription plan

Spotify and Hulu have linked up once again, this time offering customers in the US the chance to pay a single monthly subscription to enjoy both services. The $12.99-a-month subscription bundle combines Spotify Premium with Hulu’s Limited Commercials service giving subscribers access to ad-free music streaming and a video streaming library of over 75,000 TV […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]

Paste Music and Daytrotter made a free app for live music lovers

Paste Music and Daytrotter made a free app for live music lovers

You have a few options when it comes to streaming music and whether you’re subscribed to Spotify, Apple Music, Tidal or something else, there’s a lot of music right at your fingertips. But live recordings offer their own sort of listening pleasure, and while you may find some on those streaming services, Paste Music thinks […]

India-based music streaming service Gaana raises $115M led by Tencent

India-based music streaming service Gaana raises $115M led by Tencent

Chinese technology giant Tencent is leading a $115-million, or Rs 740-crore, financing in music streaming service Gaana. Times Internet, Gaana’s parent, will also make further investments in the service, a company statement issued on Tuesday said. Times Internet is a part of the Times Group which publishes The Times of India. The maiden external financing […]

Amazon Prime Music service is now available in India

Amazon Prime Music service is now available in India

Amazon has launched its Prime Music service in India, giving its Indian Prime members access to 10s of millions of songs across international and Indian music labels in over 10 languages including English, Hindi, Tami, Punjabi, Bengali, and more. The eCommerce giant introduced its Prime service to India about 18 months ago – though it […]

O2 renews #FollowTheRabbit digital campaign created by VCCP

O2 renews #FollowTheRabbit digital campaign created by VCCP

 O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]