Spotify blows up cars and matches people with songs in latest campaign

Spotify blows up cars and matches people with songs in latest campaign

 Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]

Bloomsbury signs Spotify content partnership

Bloomsbury signs Spotify content partnership

Bloomsbury Publishing has signed an innovative content partnership to bring its 33 1/3 series of short books about popular music onto Spotify’s streaming service. Each book in the dedicated series, now 130 titles strong, revolves around a single album and has grown to command a cult following amongst musicians and fans alike through coverage of […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

Paste Music and Daytrotter made a free app for live music lovers

Paste Music and Daytrotter made a free app for live music lovers

You have a few options when it comes to streaming music and whether you’re subscribed to Spotify, Apple Music, Tidal or something else, there’s a lot of music right at your fingertips. But live recordings offer their own sort of listening pleasure, and while you may find some on those streaming services, Paste Music thinks […]

India-based music streaming service Gaana raises $115M led by Tencent

India-based music streaming service Gaana raises $115M led by Tencent

Chinese technology giant Tencent is leading a $115-million, or Rs 740-crore, financing in music streaming service Gaana. Times Internet, Gaana’s parent, will also make further investments in the service, a company statement issued on Tuesday said. Times Internet is a part of the Times Group which publishes The Times of India. The maiden external financing […]