Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]

Facebook beats expectations as ad revenue leaps 53%

Facebook beats expectations as ad revenue leaps 53%

Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate will “come down meaningfully” in 2017. Facebook shares rose as […]

The New York Times Announces Upcoming Launch on Snapchat Discover

The New York Times Announces Upcoming Launch on Snapchat Discover

The New York Times announced that it will launch on Snap Inc.’s Snapchat Discover platform. The Times will create a daily Edition for Snapchatters in the U.S. and Canada based on its popular Morning Briefing, which is designed to help readers prepare for their day, and will be published Monday-Friday. Kinsey Wilson, executive vice president, […]

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]

Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

Tinder is working with Facebook’s third-party ad tech network to allow advertisers to purchase ads programatically. The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm’s chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess […]

Snap to Work with IPG on Startup Investment Program

Snap to Work with IPG on Startup Investment Program

Snap Inc. has been trying to secure deals with the world’s largest ad holding companies ahead of its initial public offering, but it isn’t just cozying up to the media buying firms that control billions in ad spending. The company, which owns popular messaging app Snapchat, has teamed up with ad holding company Interpublic Group […]

Google Teams Up with Cloudflare and TripleLift for Better AMP Ads

Google Teams Up with Cloudflare and TripleLift for Better AMP Ads

Google is partnering with internet security provider Cloudflare and native programmatic ad network TripleLift to improve its Accelerated Mobile Page (AMP) ads. This partnership coincides with the introduction of Firebolt, a Cloudflare solution that speeds up and secures ad delivery. Firebolt is said to enable ‘ad networks to improve the ad viewing experience for increased […]

Marketo Survey Finds the Future of Marketing is Engagement

Marketo Survey Finds the Future of Marketing is Engagement

Marketo, the leading provider of marketing software and solutions, released its inaugural Marketing Benchmark Report, a survey that measures the marketing maturity of today’s marketers – from how they think about strategy to how they execute campaigns and use technology, such as Marketo’s Engagement Platform, to make it possible. While marketers are making great strides […]