Mobile Marketing Titan Verve Goes Global

Mobile Marketing Titan Verve Goes Global

Verve, a location-based mobile marketing giant, is opening its London office as the base for its international business. Why the global push? Verve’s US revenue growth has far outpaced the market over the past several years, the company explained in a news release. The leadership team sees significant opportunity for Verve’s product suite in the […]

Few Marketers Using Mobile Marketing Strategies

Few Marketers Using Mobile Marketing Strategies

Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns […]

Pin This: Social Site Pinterest Now Testing Video Ads

Pin This: Social Site Pinterest Now Testing Video Ads

Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” […]

Mobile Payments Set to Soar in China with Arrival of Samsung Pay

Mobile Payments Set to Soar in China with Arrival of Samsung Pay

Chinese consumers enamored of the convenience and power of mobile payments learned this week that Samsung Electronics and China UnionPay are jointly launching Samsung Pay in China. Billed as being a “simple, safe and easy-to-use mobile payment service,” Samsung Pay works virtually anywhere you can swipe or tap your card in China. According to the […]

Snapchat Testing Ads That Contain Advertorials Like Listicles

Snapchat Testing Ads That Contain Advertorials Like Listicles

Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads. Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and […]

Report Highlights the Millennial Opportunity on Mobile

Report Highlights the Millennial Opportunity on Mobile

64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]

KitKat invents ‘mobile parking’ to launch Snap & Share bar

KitKat invents ‘mobile parking’ to launch Snap & Share bar

KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]

AT&T Launches Year-long Mobile Video Campaign

AT&T Launches Year-long Mobile Video Campaign

US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]