Mobile Music Streaming is a $220m Ad Opportunity

Mobile Music Streaming is a $220m Ad Opportunity

A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]

The UN prototypes mobile first translation service to aid self-empowerment among refugees

The UN prototypes mobile first translation service to aid self-empowerment among refugees

Whatever kooky, topical jokes can be made about 2016, it was not a funny year for the world’s refugee crisis. The number of internally displaced persons (IDPs) and asylum seekers worldwide now exceeds 50 million, with some seven million based in Jordan, Lebanon and Pakistan alone. This has unsurprisingly put strain on host countries both […]

Change4Life Launches Food Tracker App in £6.3m Campaign

Change4Life Launches Food Tracker App in £6.3m Campaign

Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]

London Councils launches new personal safety app for women in time for the festive party season

London Councils launches new personal safety app for women in time for the festive party season

London Councils has launched Circle, a personal safety app enabling people to stay connected to friends and family if they find themselves in a difficult or vulnerable situation. The app, which targets women aged 18-30 in London, was created in consultation with a group of women’s charities. Circle makes it easy to stay safe and […]

Parenting app Mush partners Unilever brand Neutral 0%

Parenting app Mush partners Unilever brand Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and helps parents make new friends, bringing them together based on shared interests, proximity and children’s ages. […]

Tassimo and TF1 team up to create branded content around ‘Nos Chers Voisins’

Tassimo and TF1 team up to create branded content around ‘Nos Chers Voisins’

To create buzz for the launch of the app-based quiz ‘Tassimo Quiz’, Havas Media assigned TF1 to produce branded short clips, which take place in the universe of the comedy series “Nos Chers Voisins”. With 2016’s Christmas season just around the corner, the holiday-themed clips show one of the series’ families gathered at the dinner […]

Sky Sports Introduces Jeff Stelling-inspired Chatbot

Sky Sports Introduces Jeff Stelling-inspired Chatbot

Sky Sports has teamed up with GameOn, a mobile engagement platform for sports fans, to create a chatbot to accompany its popular Soccer Saturday broadcast. The ‘Jeff Bot’, named after the legendary long time host of the Sky’s Gillette Soccer Saturday show Jeff Stelling, is available through Messenger, Slack, Skype and Telegram. It features real-time […]

BWS gives customers real-time mobile rewards using optical recognition

BWS gives customers real-time mobile rewards using optical recognition

Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases. The Beer Bank promotion sees consumers receive a $5 digital voucher on their smartphone and in real time every time they purchase a carton of beer. The campaign uses Shopitize’s […]