American Express rethinks mobile advertising

American Express rethinks mobile advertising

American Express knew that mobile was playing an important role in the credit card research process but initially struggled to quantify it beyond last click attribution, according to a senior executive at the company. “It was something that we needed to prove. So, we set about working out how we could do that,” said Trudie […]

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]

Adsquare introduces Data Alliance for accurate mobile data at scale

Adsquare introduces Data Alliance for accurate mobile data at scale

Mobile-first data exchange Adsquare has launched the Adsquare Data Alliance, which aims to offer advertisers high-quality, accurate data at scale. The Data Alliance will aggregate deterministic data from app publishers and validated third-party data from the Berlin-based firm’s data partners to enable advertisers to tap into this data. “With an abundance of data in the industry being […]

Doro unveils 8040 smartphone for seniors

Doro unveils 8040 smartphone for seniors

Doro has taken the wraps off the 8040 smartphone. It will be available in the UK and Ireland in November with selected partners. The device has a host of features catered to seniors such as loud and clear sound, adjustable text size and an assistance button. Family and friends can access the 8040 through web […]

Facebook launches Watch video service in the US

Facebook launches Watch video service in the US

Facebook launched its Watch video service in the United States on August 31 as it vies with YouTube for video advertising revenue. Watch, which began testing earlier this month, allows users to find TV shows based on what their friends are watching, and have conversations with other people watching the show during an episode. The […]

Adobe looks to harness Spotify’s cross-channel reach

Adobe looks to harness Spotify’s cross-channel reach

Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]

Facebook furthers WhatsApp monetisation efforts with verified business pilot

Facebook furthers WhatsApp monetisation efforts with verified business pilot

Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB). More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first […]

Recruitment app Job Today links up with crowdsourcing video platform Userfarm

Recruitment app Job Today links up with crowdsourcing video platform Userfarm

Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign. JOB TODAY – an app specialising in matching candidates with employers in the retail, hospitality and service industries within a 24-hour period – is calling for […]

Sony announces smart office solution Nimway

Sony announces smart office solution Nimway

Sony’s Seed Acceleration Program (SAP) has launched its first business in Europe: Nimway. Nimway is a solution that solves common office problems such as guiding you to your next meeting, finding available meeting rooms, and locating your colleagues. It also provides invaluable insights to management how the office is actually being used. The Demand Nimway […]