BWS gives customers real-time mobile rewards using optical recognition

BWS gives customers real-time mobile rewards using optical recognition

Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases. The Beer Bank promotion sees consumers receive a $5 digital voucher on their smartphone and in real time every time they purchase a carton of beer. The campaign uses Shopitize’s […]

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

In the run-up to Christmas 2016, average mobile traffic has seen an increase of 26 per cent compared to 2015 year-on-year. Since Black Friday, 68 per cent of all online retail traffic has come through mobile and tablets. According to research from Salmon, this mirrors Black Friday – where for the first time mobile overtook […]

IAB: 62% of connected device owners are open to advertising

IAB: 62% of connected device owners are open to advertising

Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. […]

Skyhook Joins the AppNexus Marketplace as First Mobile Location Data Provider

Skyhook Joins the AppNexus Marketplace as First Mobile Location Data Provider

Skyhook, one of the world’s leading independent location platform, announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution. Personalization is key to the […]

Sharethrough Team with Millward Brown to Advance Native Ad Research Tools for the Mobile Era

Sharethrough Team with Millward Brown to Advance Native Ad Research Tools for the Mobile Era

Sharethrough, the industry’s leading native supply side platform, announced a partnership with Kantar Millward Brown, the world’s leading expert in helping clients grow great brands, to create updated research tools allowing brands to better analyze the impact of their native ad campaigns, especially on mobile. Following successful beta tests with several major technology brands, Ford […]

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marchex, a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to […]

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

Adam Lowe, R/GA London’s freelance copywriter, launched his own storytelling app in December, 2016. ‘Last Seen Online’ is a real-time story about a missing girl who disappears after a night out with friends. The iOS application replicates a messenger-style experience to deliver a story centred around a girl who goes missing following a night out […]

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra.  The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off, researchers turned to scientifically accepted methodologies as a means to […]