AdRoll Group acquires Growlabs to strengthen its RollWorks enterprise unit

AdRoll Group acquires Growlabs to strengthen its RollWorks enterprise unit

Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]

Punch! partners with Cyance to deliver personalised marketing campaigns

Punch! partners with Cyance to deliver personalised marketing campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]

Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]

LinkedIn Launches Video for Sponsored Content and Company Pages

LinkedIn Launches Video for Sponsored Content and Company Pages

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

After successful launches with TIM in Italy, and in Latin America with Turner’s Digital Ventures & Innovation group, PlayGiga has announced that it is accelerating its roll-out plans for further launches in Europe, the U.S. and Asia by the end of 2018. Unlike existing B2C streaming games platforms, PlayGiga is targeting telcos, Internet Service Providers […]

LinkedIn rolls out native video sharing

LinkedIn rolls out native video sharing

LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media, the experienced programmatic partner, is launching Business Elite, a highly targeted global programmatic service designed for luxury brands. Based on four years’ experience in reaching niche audiences for clients such as Investec and Fujitsu, Encore Digital Media can offer pinpoint targeting and advanced optimisation. The carefully honed approach means Encore can target […]