Applift rebrands with first combined UA and retargeting offering for mobile advertisers

Applift rebrands with first combined UA and retargeting offering for mobile advertisers

Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along […]

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]

Alibaba’s new AI tool can produce thousands of ads a second but it says it won’t replace humans

Alibaba’s new AI tool can produce thousands of ads a second but it says it won’t replace humans

Chinese eCommerce giant Alibaba launched an artificial intelligence (AI) tool that can write 20,000 lines of advertising copy per second. Businesses advertising on Alibaba’s Tmall, Taobao, Mei.com and 1688.com eCommerce sites can insert a link on one of their product pages and click a “produce smart copy” button to see different advertising ideas. But even though the […]

Cloudbanter partners with L&T Technology Services

Cloudbanter partners with L&T Technology Services

Mobile technology provider Cloudbanter has announced a new partnership with L&T Technology Services (LTTS), a leading global pure-play Engineering and Development services company, effective immediately. LTTS will become a sales and implementation partner globally for Cloudbanter and play a key role in distributing its innovative technology which monetizes and personalizes mobile messaging, apps and phones on […]

Amazon testing new ad tech tools to track shoppers around the web

Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]

OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

OpenX, a leading independent advertising technology provider, announced that after successful testing in Q1 with more than 100 premium mobile applications, it would be taking its first of its kind opt-in mobile video exchange to full beta, providing brands with access to the highest quality consumer opt-in video inventory globally. “The OpenX opt-in video exchange […]

S4M links up with Adsquare for real-time store visit measurements

S4M links up with Adsquare for real-time store visit measurements

Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

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