JW Player and SpotX ink video header bidding agreement

JW Player and SpotX ink video header bidding agreement

Network-independent video platform JW Player has launched Video Player Bidding, a header bidding solution for video with SpotX, the video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. The company said Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. […]

SpotX and Smartclip merger promises unified ad tech platform

SpotX and Smartclip merger promises unified ad tech platform

Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]

Clinch for Facebook enables marketers to personalize videos

Clinch for Facebook enables marketers to personalize videos

Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]

Tommy Hilfiger debuts world’s first video ad chatbot

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through Facebook Messenger in the past, Teads’ technology now allows the brand […]

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]

Branch Introduces Deep Linked Feeds for Dynamic Ads

Branch Introduces Deep Linked Feeds for Dynamic Ads

Mobile linking platform Branch has launched a new solution that enables advertisers to easily integrate deep links into their product feeds in dynamic ad campaigns, instantly delivering consumers to content within native apps. The new solution lets advertisers creates mobile-optimised links for product feeds at scale that take consumers to ad content in the app […]

Facebook Switching Off Atlas Ad Server

Facebook Switching Off Atlas Ad Server

Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to the ‘marketing sciences’ measurement business. Founded in 2001, Atlas was acquired by Facebook in 2013 from Microsoft – which originally picked up the platform as part […]