The Travel Industry’s next Social Revolution

The Travel Industry’s next Social Revolution

In 2014, KLM threw down the gauntlet. The Dutch airline promised it would respond within 30 minutes if anyone tweeted or Facebooked with it. That audacious claim of customer service via social media came literally out of an ordeal by fire. In 2010, a volcano eruption in Iceland stranded travelers. Faced with a “tsunami in communication,” […]

Euro 2016: 88% of viewers are second-screeners

Euro 2016: 88% of viewers are second-screeners

With Euro 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time. The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by […]

‘Dark Social’ Dominates UK Mobile Sharing

‘Dark Social’ Dominates UK Mobile Sharing

The way Britons share and interact with online content on smartphones is dominated by so-called ‘Dark Social’ channels, such as email, text and instant messaging, rather than public social networks. According to a new study by marketing technology experts, RadiumOne, over three-quarters of publishers’ or marketers’ content shared via mobile phones takes place via private […]

Global web users: 97% visiting social networks

Global web users: 97% visiting social networks

Nearly all online adults around the world access a social network regularly, according to new data. The study, from Global Web Index, looks at the sheer reach that social networks now offer. Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they have visited or used a social network within the last […]

Snapchat overtakes Twitter in daily active users

Snapchat overtakes Twitter in daily active users

Messaging app Snapchat has become more popular than Twitter in terms of daily active users, according to a new Bloomberg report. The report claims that 150 million people are now using Snapchat daily. Twitter, meanwhile, has an estimated 140 million daily active users, based on earlier statements. Twitter counts 310 million monthly active users based on its most […]

Tablet usage declines across world as smartphones dominate

Tablet usage declines across world as smartphones dominate

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. The research, from Global Web Index, suggests that while tablets have enjoyed healthy growth in recent years, recently there has been a marked decline in usage iof these devices. Since 2011, […]

The Younger the Audience, the Shorter the Mobile Video Ad Should Be

The Younger the Audience, the Shorter the Mobile Video Ad Should Be

Perhaps younger audiences have shorter attention spans — or maybe they just want to cut to the chase faster. In any event, a new report from the Interactive Advertising Bureau — Multiscreen Video Best Practices — reveals that 10-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences. On the other […]

UK Heading For 70m Smartphones

UK Heading For 70m Smartphones

The number of smartphones in the UK will increase by 13.1m between the end of 2015 and the end of 2018, according to the latest research from Mobilesquared. By this time, Apple will account more than one third of total smartphones in the UK. The UK-based research analyst firm has launched its first Databook, called Global Subscriptions […]