Mobile ad spending still on the rise says new Smaato report

Mobile ad spending still on the rise says new Smaato report

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato’s platform receives over 300 billion ad impressions each month, which are auctioned through a network of over 450 […]

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]

Snapchat urges marketers to ‘raise the bar’ in mobile advertising

Snapchat urges marketers to ‘raise the bar’ in mobile advertising

Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it. Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment […]

Unilever: syncing mobile ads to corresponding TV campaigns increases awareness

Unilever: syncing mobile ads to corresponding TV campaigns increases awareness

Unilever has teamed up with InMobi and Mindshare to unveil research that shows how mobile adverts targeting consumers that have seen the corresponding TV ad is more likely to result in post awareness metrics. Using the Pond brand, the experiment discovered that TV is still top when it comes to reaching consumers and boosting awareness. […]

AD spends going mobile in India

AD spends going mobile in India

The growth of the mobile phone market and rapidly rising penetration is attracting many to the medium and the advertising sector is not holding back. The mobile advertising market is estimated to touch Rs 10,000 crore by 2018. According to experts, advertisers have realised the power of mobiles, which have become an integral part of […]

Mobile ad startup MediaBrix to triple revenue by 2018

Mobile ad startup MediaBrix to triple revenue by 2018

MediaBrix, a fast-growing startup whose software delivers “moment-based” mobile advertising, is going after one of the most difficult demographics in the ad business – teens. MediaBrix gives advertisers a chance to target people based on what is happening when they are using an app, as well as on the emotions commonly associated with those circumstances. […]

Xaxis acquires e-commerce specialist Triad Retail Media in the US

Xaxis acquires e-commerce specialist Triad Retail Media in the US

WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]

New App Lingoji Offers Culturally-Based Emojis

New App Lingoji Offers Culturally-Based Emojis

Over 30,000 people petitioned for the addition of a taco emoji to the current collection of emojis. These expressive images have evolved from yellow, googly eyed balls to highly-detailed, racially-diverse faces. But why settle for one visual representation of a culture when you can have a full catalogue of emojis tailored specifically to a country’s […]

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