Mobile driving UK digital ad spend past the £10bn threshold

Mobile driving UK digital ad spend past the £10bn threshold

Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]

Vpon Releases New Data Report Unveiling Greater China tourists’ mobile behaviour patterns

Vpon Releases New Data Report Unveiling Greater China tourists’ mobile behaviour patterns

Vpon Big Data Group, Asia’s leading big data ad tech company, releases the latest Hong Kong mobile advertising data report shedding light on the mobile behaviour of Mainland Chinese and Taiwanese tourists when traveling in Hong Kong. The HongKongers’ mobile user behaviour pattern and mobile market in Hong Kong are also covered. The report reveals […]

Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant

Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant

Young TV consumers may be watching much more streaming video, but a large majority will skip online video advertising if allowed. The latest Deloitte “Digital Democracy Survey” says 80% will skip digital TV/video commercials — and over 70% of Millennials and younger Gen Z viewers find mobile ads to be “irrelevant.” Ad-blocking software is a […]

Big Performance Gaps Persist in Marketers’ Digital Skills Development

Big Performance Gaps Persist in Marketers’ Digital Skills Development

Despite fast-rising digital-marketing budgets, consumer companies continue to lag in the development of essential digital-marketing skills, particularly in high-impact channels and capabilities, such as mobile, video, and testing. In fact, they have shown no overall improvement in the last 18 months, according to a new survey by The Boston Consulting Group (BCG), which found that […]

Budgets for Mobile Apps and Websites Growing in the US

Budgets for Mobile Apps and Websites Growing in the US

Six in 10 US mobile marketers will increase their mobile app budget this year and 69% will spend more on mobile websites. However, apps will still be a bigger business focus overall, according to February 2017 data from Adobe. Nearly four in 10 marketers said they will keep their mobile app budget the same, while […]

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