US Smartphone Users Have Little Love for Communication Apps

US Smartphone Users Have Little Love for Communication Apps

One of the primary drivers of app use is communication, but US smartphone users are less likely than their counterparts in Europe to use apps for that purpose, according to recent data from Ipsos MORI and Google. A May 2017 survey of smartphone users in the US and five countries in Europe found that respondents in the Netherlands […]

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics and Trends Report

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics and Trends Report

Vpon Big Data Group, one of Asia’s leading big data ad technology company, released 2017 H1 APAC Mobile Advertising Statistics and Trends report, revealing the mobile behaviour analysis of domestic tourists in Japan. Through these mobile data, advertisers can target potential tourists for promotion. Moreover, the report also explores the mobile behaviour of Greater China […]

Millennials are leaving Snapchat for Instagram – Teenagers, not so much

Millennials are leaving Snapchat for Instagram – Teenagers, not so much

In the ongoing fight for millennial attention between social media apps Instagram and Snapchat, it would appear that Instagram is now slightly ahead. That’s according to a survey from online research company CivicScience among US millennials. The latest data found that 34% of millennials said they used Instagram daily, compared to just 28% on Snapchat. […]

Four in every five car buyers open to using video to support purchase

Four in every five car buyers open to using video to support purchase

The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]

Global Smartphone Demand Hits New High as Sales Price Rises

Global Smartphone Demand Hits New High as Sales Price Rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.  The study, from GfK, indicates that emerging Asian countries led the demand growth with a 13 percent year-on-year increase, followed by Central and Eastern Europe at 11 percent, and Latin America […]

Nielsen: Mobile more accurate than PC at targeting people

Nielsen: Mobile more accurate than PC at targeting people

Online campaigns struggle to target women. The Fast Moving Consumer Goods (FMCG) sector struggles most to reach targets. Mobile tends to be more accurate than PCs when it comes to successfully serving ads to the age and gender advertisers intended, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. The data, collected […]

Programmatic Advertising Market Registers a Momentous Growth of USD 150 Billion By 2023 at 22% CAGR

Programmatic Advertising Market Registers a Momentous Growth of USD 150 Billion By 2023 at 22% CAGR

Market Research Future published a half-cooked research report on “Global Programmatic Advertising Market Research Report – Forecast to 2023” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2023. Rubicon Project, Adroll, Adobe Marketing Cloud, DoubleClick, Choozle, AdReady, DataXu, Centro, PulsePoint and Outbrain are some of the prominent players profiled in MRFR Analysis and […]

Equimedia Reveals that 91% of Mum’s Favourite Brands Offer Poor Mobile Experience

Equimedia Reveals that 91% of Mum’s Favourite Brands Offer Poor Mobile Experience

According to research released on August 1 by digital media agency, Equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds. The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed […]

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