Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the […]
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]
Six months after launching ‘Branding To Store’, its powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products, TabMo is publishing the results of the first-ever benchmark study into campaigns using this tool. The full study is attached, […]
More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]
26 per cent of Americans have deleted Facebook’s core app from their mobile phone in the past year, while 74 per cent have taken steps to limit the social network’s access to their life, according to new data from the Pew Research Center. Over half (54 per cent) of Facebook users aged 18 and older have […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its second Quarterly Mobile Index (QMI) of 2018, which identifies trends in mobile advertising for Q2. The report includes key points around growth in mobile app advertising, highlighting trends in mobile video, private marketplaces (PMPs) and the expansion of cross-channel monetisation. The […]
Doro, which specialises in telephony solutions for an ageing population, has released research showing that half of British seniors are excited by new technologies and trust them to help in their everyday life. Despite this interest in technology, however, only 12 per cent of those surveyed have adopted tech-enabled personal aids such as safety alarms, […]
Amazon’s digital assistant technology Alexa is now available on 20,000 devices according to the internet retailer, an impressive increase on the 4,000 connected devices where users could access the smart assistant at the start of the year. The figure was revealed during an Amazon press event at IFA in Berlin, as reported by CNET, where […]
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research. The data, from eMarketer’s latest forecast on social network usage, indicates that the number of Snapchat users in the UK will reach 16.2 million this year, of which 5.0 million (or nearly 31%) […]
The UK is the largest market for digital ad spending in Europe, with more than double the amount of spending in digital channels than Germany, the next biggest market. And increasingly, digital ad spending is moving to mobile. eMarketer forecast that overall digital ad spending for 2018 will account for 63.6% of total media ad […]