RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne, the only data-driven marketing technology company helping brands connect activity across paid, earned, shared and owned channels to find high-value customers, today released “The Impact of Mobile Signals on the Consumer Journey,” a report in conjunction with the Mobile Marketing Association. Interviews with over 300 senior marketers revealed that although the vast majority (80%) […]

Technology ‘leapfrog’ to smartphones sees 40% of Asian brands invest in SMS advertising

Technology ‘leapfrog’ to smartphones sees 40% of Asian brands invest in SMS advertising

Despite its status as the least popular method globally, text message advertising is one of the most popular channels for Asian marketers, according to an ad-tech company report. Marin Software’s State of Digital Advertising 2017 study – including a sample of 500 agencies and brands worldwide – suggested that nearly 40 per cent of advertisers […]

Alibaba set to make $24 billion from mobile adverts by 2019, according to new report

Alibaba set to make $24 billion from mobile adverts by 2019, according to new report

E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $11 billion, according to new figures. Search engine Baidu received almost 20 percent of mobile ad spend last year ($5.5 billion), while social network Tencent got 11.6 percent ($3.2 billion), according to online reports from […]

Nearly 25% of small businesses not using social media

Nearly 25% of small businesses not using social media

A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a leading B2B […]

More Than a Third of UK Ad Spend Going Mobile in 2017

More Than a Third of UK Ad Spend Going Mobile in 2017

Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]

Programmatic Display Advertising Market Revenue to Expand at a CAGR of 49% During 2015-2019

Programmatic Display Advertising Market Revenue to Expand at a CAGR of 49% During 2015-2019

According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019”, the global programmatic display advertising market was valued at US$ 7.6 Bn in 2014 and is expected to register a CAGR of 49.0% from 2015 to 2019. Growth of the global programmatic […]

The Information: 70% of Facebook chatbot interactions “fail to understand users”

The Information: 70% of Facebook chatbot interactions “fail to understand users”

Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. The findings have led to reports that Facebook is scaling back its chatbot efforts on Messenger. The Information reports that those requests couldn’t be handled […]

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