Momentous Entertainment Group, an online social media network company vertically organised into four business areas: social networking, social gaming, ecommerce consumer products and services, and OTT streaming media content creation and distribution, announced that it has executed agreements and completed initial funding to acquire Blackfox. Blackfox.io is a mobile advertising network with a strong worldwide […]
Uber is bringing its in-app tipping feature to the UK, after rolling it out to the US as of the company’s 180 days of change. Tipping is a feature that has long been called for and drivers may now feel adequately rewarded for their service. Customers are given the option to tip their driver once the […]
If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]
Digital Element, one of the leading provider of IP geolocation technology, announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, […]
The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research. The study, from Global Web Index, indicates that the habits of the youngest digital consumers gives a clear indication of where device engagement trends are […]
More than a tenth of young adults in the UK opt for cards or digital payments as opposed to cash for their day-to-day spending. According to UK Finance, 2.9m people rarely used cash overall, representing six per cent of the UK’s adult population. Consumers between the ages of 25 and 34 are most likely to be […]
Toyota Europe and Saatchi & Saatchi London have launched the Safe & Sound smartphone app, which uses a humorous threat of embarrassment to stop kids from speeding or using their phones while driving. Designed to make driving safer and to give parents peace of mind when their children borrow their car, both parent and child […]
Vpon Big Data Group, one of Asia’s leading big data ad technology company, released 2017 H1 APAC Mobile Advertising Statistics and Trends report, revealing the mobile behaviour analysis of domestic tourists in Japan. Through these mobile data, advertisers can target potential tourists for promotion. Moreover, the report also explores the mobile behaviour of Greater China […]
Asos has become the latest e-commerce retailer to embrace computer vision after it introduced image search functionality to its iOS fashion app for the first time with an Android companion also waiting in the wings. The innovation will enable shoppers to simply take or copy a photograph of any clothing or accessory which they desire […]
Predictive marketing platform Rocket Fuel has been named a Snapchat Certified Partner, bringing inventory such as custom filters, long-form video, app install and web view to brands looking to advertise to Snapchat’s 143m users – as of the company’s Q2 2017 earnings report. Being a partner, Rocket Fuel can enable advertisers to measure the success of their ad units, […]