Instagram Ads Now Include Mobile Banners

Instagram Ads Now Include Mobile Banners

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, […]

Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]

New Fitbit-style smartphone app aims to help reduce number of university dropouts

New Fitbit-style smartphone app aims to help reduce number of university dropouts

A new Fitbit-style smartphone app is aiming to help reduce the number of university dropouts and enhance students’ learning experience. Universities from across the UK are trialling the app – developed by higher education (HE) technology company, Jisc – which records students’ learning activity, allowing the university to step in should they veer off course. […]

Are mobile ads within map applications a must-have location-based strategy?

Are mobile ads within map applications a must-have location-based strategy?

As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for. Although ads for strictly mobile or digital promotions are often times at the top of retailers’ sought-after marketing initiatives lists, the importance of […]

MTV uses Twitter to gauge how well it’s doing on Snapchat

MTV uses Twitter to gauge how well it’s doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]

‘Robot doctor’ app Babylon diagnoses health problems

‘Robot doctor’ app Babylon diagnoses health problems

  A top British entrepreneur thinks he’s solved the problem of our over-stretched NHS – a personal robot doctor you can access with the click of a button. Ali Parsa, founder of the Babylon health app, claims his new device is safer than visiting a doctor or nurse when you’re worried about any undiagnosed symptoms. Babylon is being […]

Twitter and TfL team up for instant Tube disruption alerts

Twitter and TfL team up for instant Tube disruption alerts

From today, London’s Tube and train passengers can get travel alerts sent to their phone, thanks to a partnership between Transport for London (TfL) and Twitter. In what’s being described as a “world first” by the travel authority, the new service will notify travellers via a direct message if there are severe delays on their […]

1 92 93 94 95 96 104