New Integrated Platform Maximizes Free Wi-Fi Networks Profitability by Embracing the Paradigm of Fog Computing

New Integrated Platform Maximizes Free Wi-Fi Networks Profitability by Embracing the Paradigm of Fog Computing

Caligoo has released the newest version of its application aware hot spots solution. Caligoo delivers what venue operators need to compete, attract and serve a new and demanding generation of mobile savvy users, while protecting their existing base and expanding through the right mix of digital on-line and physical off-line services. Thanks to Caligoo’s technology, […]

London buses test out the first consumer experience of the Physical Web

London buses test out the first consumer experience of the Physical Web

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers and […]

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high ­quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual­ recognition technology for the launch of […]

Snapchat Now Beats Instagram Among Teen Users

Snapchat Now Beats Instagram Among Teen Users

Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray. In the semi-annual “Taking Stock With Teens” study conducted by analysts at the investment firm, Snapchat took 28% of the votes for the most important social network among 6,350 US teenagers surveyed, who averaged […]

Google’s new Voice Access app lets you control your phone with your voice

Google’s new Voice Access app lets you control your phone with your voice

Google is making Android a lot more accessible for people visual and motor impairments. The company is beta-testing an app called Voice Access that enables Android users to navigate their smartphones using only their voice. Voice Access helps people with motor impairments navigate their touch screens. The app allows you to navigate between your home […]

Google Streamlines App Development with Android Studio 2.0

Google Streamlines App Development with Android Studio 2.0

Google has overhauled its official integrated development environment, Android Studio, that enables developers to emulate the Android operating system on desktop computers and create apps in a faster, more visual way. Android Studio 2.0 adds Instant Run to the solution, a feature that enables developers to see changes to their code instantaneously reflected in a […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]

Facebook Messenger Is Recommending Businesses to Chat With

Facebook Messenger Is Recommending Businesses to Chat With

Facebook’s Messenger app has begun suggesting businesses that users may want to chat with, in yet another sign that the platform is preparing for a big push into the world of mobile commerce as it expands beyond its initial purpose as a messaging app. With Facebook’s annual F8 developer conference happening early next week, there […]