Cult Beauty Brand Lush Goes Mobile

Cult Beauty Brand Lush Goes Mobile

Lush Fresh Handmade Cosmetics announced the launch of its mobile app for iOS and Android users. “Working in tandem with Oven Bits, the software design and development team behind Vogue’s mobile app, the Lush app aims to bridge the gap between the retail and digital experience for consumers,” So what does the app offer users? […]

Snapchat spooks its users with mobile-first horror film

Snapchat spooks its users with mobile-first horror film

Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]

AKQA Presents a Birthday Gift from Sir David Attenborough to the World

AKQA Presents a Birthday Gift from Sir David Attenborough to the World

To mark the 90th birthday of the iconic broadcaster Sir David Attenborough, BBC Earth is announcing an ambitious new digital project The Story of Life. The free app will be available globally and offer the largest ever digital release of Attenborough’s work for the BBC, encompassing over 60 years of pioneering natural history film making. […]

Tinder passes a Million Premium Plus subscriptions milestone

Tinder passes a Million Premium Plus subscriptions milestone

The number of paying customers taking advantage of Tinder Plus subscriptions has passed the 1m mark for the first time as singletons stump up less than $5 a month to unlock an unlimited number of swipes to find their dream partner. This growth has seen Tinder become one of Match’s most lucrative domains as members […]

Samsung extends ‘Made for Samsung’ programme to game developers

Samsung extends ‘Made for Samsung’ programme to game developers

Global tech giant Samsung announced that its ‘Made for Samsung’ programme for promoting mobile apps will be extended to independent game developers. That means that game developers will get considerable marketing and tech support from Samsung if they bring exclusive titles to the South Korean company’s mobile platforms. Mihai Pohontu, vice president at emerging platforms at […]

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]

Asos jumps on new Instagram video carousel ads

Asos jumps on new Instagram video carousel ads

Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]