YouTube is reportedly in talks to stop targeting ads around videos kids are likely to watch, a decision it hopes will assuage the US Federal Trade Commission. The move would bring about an immediate dip in ad sales for the streaming service, which is already facing a multi-million dollar fine for potential previous breaches of the […]
Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix. The findings, from UK communications watchdog Ofcom, found that for the first time, young people now spend more than an hour on YouTube each day, […]
Precise TV, the leading social video advertising platform for hyper-granular contextual targeting and brand safety, launched its healthcare marketing solution, Precise+Health, and announced certification to become fully HIPAA compliant. Healthcare marketers are increasingly discovering the challenges in safely and compliantly targeting relevant audiences across video platforms. Keyword and affinity targeting often is falling short and […]
YouTube is introducing an augmented reality (AR) feature to help beauty viewers get an idea of how makeup will look like on them while continuing to watch product reviews and tutorials from creators. The AR Beauty Try-On tool appears in a split screen with the video continuing to appear in the top half and adding […]
Facebook has decided it’s time to double down on gaming and attempt to lure gamers away from platforms such as Twitch and YouTube. The social network is rolling out a hub for all things gaming-related in the shape of a tab dedicated to gaming within its main app. The ‘Facebook Gaming’ tab will take up residence […]
Hulu and YouTube together have signed about three million subscribers to their live online TV services, according to Bloomberg, a sign the two internet companies may be outmanoeuvring competitors like Sling TV and DirecTV Now. Hulu’s live service is nearing two million subscribers, while YouTube TV has eclipsed a million, said the people, who asked […]
Storytelling studio Nucco Brain has collaborated with German indie rock outfit COLORWAVE to create a fully playable interactive music video for their new single ‘So Called’, set in a surreal post-apocalyptic world. ‘So Called’ is a manifestation of Nucco Brain’s passion for pushing the boundaries of innovation and technology; created not for branding or marketing […]
Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total digital ad spending in 2020. Meanwhile, Facebook’s main social network platform is expected to lose three percentage points of market share in that time. That’s according to a new Cowen survey of 50 […]
Nielsen has expanded its cross-platform campaign measurement service, Total Ad Ratings, across TV and digital audiences. Total Ad Ratings will now cover advertising viewed by mobile audiences, including YouTube, and over-the-top (OTT) viewing. The extension means the tool now measures viewers on TV, smartphones, tablets, desktop, or a combination of platforms, drawing from Nielsen’s National […]