YouTube allocates $25m to enhance credentials as an ‘authoritative’ news source YouTube has become the latest Silicon Valley giant to combat the scourge of fake news by allocating $25m to burnish its credentials as an authoritative news source. Following similar moves from Facebook, Apple and parent company Google, the initiative aims to add more weight to ‘authoritative’ news sources over […]
Android’s new #IMakeApps campaign celebrates the hard work, creativity and entrepreneurial spirit of app and game makers around the world. This social campaign by London based creative agency Gramafilm, shines the spotlight on the exceptional community of people who make up the Android developer ecosystem. #IMakeApps shares the stories, dreams and passions of the individuals behind the […]
Rovio Entertainment kicks off its latest animated series set to air exclusively on YouTube during this summer’s World Cup tournament in Russia. Starting on June 9th, with new episodes airing every Wednesday and Saturday for five weeks, the ‘Angry Birds: BirLd Cup’ features two teams of kids divided into ‘Team Red’ and ‘Team Chuck’, […]
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places […]
Over the past few months, the combination of Google and PayPal have become a go-to service whenever you’re paying for something. Buying something in a store? You can use PayPal via Google Pay. Owe your friends money? You can use Venmo (which is owned by PayPal). Paying for Google services? That’s PayPal territory, too. As […]
YouTube is entering the crowded music streaming market with its own subscription service set to launch later in May 2018. Aptly named YouTube Music, the platform will offer listeners two options, following by example of it’s soon to be competitors, including an ad-supported, free version or an ad-free experience costing $9.99 per month. According to […]
NBCUniversal has teamed up with Google to produce virtual reality (VR) content that gives audiences a unique way to experience some of their favorite networks and shows. These VR projects include original content from “Saturday Night Live,” Bravo Media’s “Vanderpump Rules” and SYFY WIRE, with more NBCUniversal networks, channels and shows to follow in […]
Google’s YouTube service is introducing new ad products targeted at people watching the service on television sets, in a bid to capture a larger share of traditional TV ad budgets and capitalize on rising interest in watching internet video on a TV screen. YouTube had previously placed its bets on a mobile future. But while […]
Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]
Advertisers and agencies can now reach more Google platform audiences with video ads. Outstream is the latest video ad format from Google that is purpose-built for mobile apps and mobile websites, and not tied to YouTube. Appearing in banner ads, interstitials, in-feed, with placements for mobile web and app native, the new format offers advertisers […]