Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality. Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. […]
Adnami works with YouGov to report on Vietnamese digital ad market
Vietnamese Are Tired Of Boring Ads, YouGov Survey Says
NEW STUDY WARNS DIGITAL DIVIDE COULD INCREASE AFTER LATEST WAVE OF MOBILE CONTRACT PRICE RISES
Latest YouGov research reveals this year’s biggest-ever mobile mid-contract price hikes could leave millions unable to pay bills RIP to RPI: Half weren’t aware a mobile network could put up prices mid-contract, with the same amount not understanding RPI/CPI terms used in small print that lets them do it Tesco Mobile CEO Tom Denyard is […]
A new online survey by YouGov of 2,024 British shoppers gives online retailers plenty to think about just as their busiest period of the year approaches. Commissioned by post-purchase communication experts parcelLab, the study reveals that although 49% of people now do at least half their Christmas shopping online, 44% say the experience is worse […]
Connexi – the award-winning online sponsorship marketplace backed by the Crown Talent & Media Group and supported by SMG Insight launches today for brands, rights holders and agencies looking to form commercially relevant sponsorship partnerships. The bespoke tech offers a unique solution for those within the sports and entertainment worlds looking to form commercially relevant […]
Instagram is having more and more impact on people’s decisions every day with the app leading a quarter of its UK users to make a purchase based on content they’ve seen. According to a YouGov survey of 500 Instagram users in the UK, commissioned by influencing marketing platform Takumi, 25 per cent of UK Instagram users […]
An online YouGov poll commissioned by leading inflight entertainment and passenger engagement company Spafax published on August 22 reveals that younger travellers want airports to use technology to enhance their airport experience – but older travellers are more wary: The poll, of 2,110 respondents (Gen UK adult population of 18+), asked about their wishlist for […]
Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]
Brits aren’t against the idea of letting a brand they like sponsor them, with 42 percent claiming the would let a desired brand put their logo and the words ‘sponsored by’ in the bottom corner of their profile photo across social media. The findings come from a YouGov survey of over 2,000 Brits, commissioned by […]