ViralGains Odyssey Gives Customers a Voice in Advertising

ViralGains Odyssey Gives Customers a Voice in Advertising

ViralGains, the leader in intelligent ad journey orchestration, announced the launch of ViralGains Odyssey. The new software as a service (SaaS) platform allows marketers to leverage the voice of the customer to drive smarter advertising outcomes that directly impact the bottom line. ViralGains Odyssey works seamlessly across video, connected TV (CTV) and display advertising. A […]

DKNY Fragrances partners with Send Me a Sample to reach younger generation via voice

DKNY Fragrances partners with Send Me a Sample to reach younger generation via voice

DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]

Amazon pushes further into healthcare with NHS Alexa deal

Amazon pushes further into healthcare with NHS Alexa deal

Amazon has inked a deal with the NHS that will see it’s AI-powered voice assistant Alexa be used to offer health advice for patients who can’t easily access information online. The move, which follows on from a push into the healthcare space in the US from the business, has sparked concern among privacy campaigners. Starting in July, devices […]

Imagination partners with voice and AI experts RAIN to build brand experiences of the future

Imagination partners with voice and AI experts RAIN to build brand experiences of the future

Global experience agency Imagination and voice and conversational AI experts RAIN this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid, the non-profit organisation changing millions of lives every year through clean water, sanitation and hygiene initiatives, has launched its first-ever Alexa voice skill created by digital product and innovation consultancy Hi Mum! Said Dad. Every day, Alexa delivers a unique letter from the village of Tsarafangitra in Madagascar, covering topics such as food, music, wildlife – and of […]

New report by BrandContent urges brands to find their voice

New report by BrandContent urges brands to find their voice

BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing.  Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]

Natterbox and Atlantic Technologies team to incorporate voice into end-to-end digital transformation offering

Natterbox and Atlantic Technologies team to incorporate voice into end-to-end digital transformation offering

Natterbox, a leading provider of global voice cloud services, announced a partnership with Atlantic Technologies, an international Salesforce cloud consulting partner, to offer customers a comprehensive, end-to-end digital transformation solution. The strategic partnership will enable Atlantic Technologies, a platinum partner of Salesforce with offices in London and Milan, to offer its customers the option to […]

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