People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using a device while watching TV are 75 per cent more likely to actually follow up on an ad, according to research from MediaCom and ViewersLogic. […]
Google’s YouTube service is introducing new ad products targeted at people watching the service on television sets, in a bid to capture a larger share of traditional TV ad budgets and capitalize on rising interest in watching internet video on a TV screen. YouTube had previously placed its bets on a mobile future. But while […]
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
A global study of 30,755 Winter Olympics fans conducted by GlobalWebIndex has identified a huge area of advertising opportunity around the ongoing sporting event with 35% of consumers now watching online. Winter Olympics fans – defined as those who say they watch the Winter Olympics on TV or online – spend an average of 2 hours […]
In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report. Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video […]
More than 90% of digital video viewers in the UK regularly visit YouTube and its viewership is nearing saturation point, according to a report from eMarketer. YouTube’s prevalence across the Google platform and its easy integration across other content platforms has helped contribute to its rise. This year, 40.4 million people, or six out of […]