Pinterest announced in May that it was testing promoted video at max width with brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company revealed Tuesday that the format is now available to all advertisers. Product marketing manager Nancy Jeng announced in a blog post that promoted video at max width is now available via Pinterest Ads […]
Tencent Video has been named the leader in China’s subscription over-the-top (OTT) video market, beating out rivals like Baidu’s iQiyi and Alibaba’s Youku. According to figures released by eMarketer, 24% of digital video viewers in China will subscribe to Tencent Video in 2018, and is set to surpass 29% by 2020. Meanwhile, Youku’s subscriber base […]
Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]
Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]
Tinder‘s new video feature, Loops, is rolling out globally, following testing in Canada, Sweden and a small number of other markets. The feature enables users to upload two-second, looping videos to their profile within the popular dating app. Initially announced in April, tests showed that users who added a Loop to their profile saw their […]
Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, showcased the first public demo of its new inRead AR ad format. The new format was revealed at the Cannes Lions Innovation Festival via two demos created for Burger King and Ray Ban. inRead AR will be available through Teads […]
Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]
Reddit has belatedly joined the video ad fold with the roll out of native video advertising to select partners across both its website and mobile apps, a scheme which will be extended to all later in the summer. Hot on the heels of LinkedIn, Reddit will now hosts brands’ videos natively, playing them automatically when […]
Video marketing platform Innovid has released the results of its annual global video benchmarks report, highlighting the growth and impact of data-driven video and connected TVs based on a year-long study that analysed thousands of video campaigns by over 340 global brands. Data-driven video (DDV) adoption and engagement both saw significant increases in 2017. There was a […]