A recent study has revealed that 93% of parents, of children aged 2-5 years old, believe toddlers of this age group are spending too much time in front of electronic devices. The data, by Kiddi Caru, also shows that 60% of this group have given their toddlers a tablet, with over half (57%) being just 3 […]
New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only 8% of them globally think that three-quarters or more of the information they get from social media is true – dropping to 4% when it comes to information from supposedly trusted influencers like […]
Research unveiled on May 1 found that 36% of CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior CX professionals from national and international brands of all sizes was carried […]
Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]
Tesco Mobile has announced that Clubcard holders can now shop their way to savings at the award-winning mobile network. The addition of Tesco Mobile to the rewards programme will allow Clubcard holders to turn their Clubcard vouchers into Tesco Mobile partner vouchers worth double their value. The vouchers can then be used to save on […]
A new SEO research tool has been launched, allowing digital marketers to gain valuable and in-depth keyword insights for free. Topics, which was developed by SEOmonitor, a leading provider of SEO software, is a comprehensive monitoring tool that instantly provides a competitive overview for a topic, keyword list or domain. It provides rich insights on keyword trends, […]
A London technology leader is calling to get more young girls into tech. As London Tech Week 2019 recently launched, committing not only to lead the way in tech innovation, abut to tackle head-on the issue of diversity in the industry. A leading female figure in technology in Britain has called for the “needle to […]
New research from Bing Ads shows marketers are yet to fully embrace the opportunity that is coming with rapidly-increasing consumer uptake of digital assistants and voice search. A study of 150 marketers and 1,000 consumers revealed that despite being used more than twice a day by the average consumer, voice search is not a current […]
Deals site, Wowcher, has announced a roll out of integrated flight pricing and booking technology, allowing customers to select flight times and dates suitable to them within the Wowcher site. The flight integration signals Wowcher’s commitment to providing hassle-free, end-to-end booking experiences. Wowcher customers who had previously purchased a travel deal, including flights, were required to […]
Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]