Unilever is to pump more of its ad spend into charities, working with ‘ethical adtech platform’ Good-Loop on a Snapchat push for Lynx as it looks to both drive effectiveness and underscore purpose. Good-Loop lets brands drive engagement by incentivising consumers to watch ads online by giving them the chance to ‘unlock’ a charity donation […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page. Teespring and YouTube, will expand the ability for eligible creators in France, Germany, Italy, Netherlands, Portugal, Spain and the United Kingdom to sell merchandise on their channels. This follows […]
Chip, the savings app, has successfully completed its Series A funding round on Crowdcube, raising more than £4m and attracting a record-breaking 7,036 investors on the equity crowdfunding site. Chip is on a mission to build the best savings account in the world. It has already grown to 75,000 accounts, processed £58m of savings and […]
Google is working with IMG-produced Hyde Park Winter Wonderland to add its digital voice assistant to the 41 pods on the venue’s observation wheel. Visitors who take a ride on the big wheel will be able to ask Google to play a festive song or facts about the event. While queuing, guests will be able […]
The number of Brits using their smartphones to make purchases online in the lead-up to Christmas has increased 44 per cent in 2018 compared to last year. This increase is highlighted in the over 50 per cent rise in mobile sales expected during Black Friday weekend. Alongside mobile sales growth, a further six per cent […]
GuestReady, a globally leading Airbnb management company, announced it is expanding its operations in the UK, adding Manchester and Edinburgh to the list of cities in which it operates. The expansion in the UK helps GuestReady to cement its position among the top three globally leading Airbnb management companies, offering its services in 10 leading […]
A new online survey by YouGov of 2,024 British shoppers gives online retailers plenty to think about just as their busiest period of the year approaches. Commissioned by post-purchase communication experts parcelLab, the study reveals that although 49% of people now do at least half their Christmas shopping online, 44% say the experience is worse […]
While chatbots might be the latest innovation for some online dating platforms, eHarmony has decided to do things a little differently. In fact, singles can now enjoy personalised consultations with ‘real’ experts, as eHarmony launches its Premium service in the UK. This marks a strategic move by the platform to build stronger bridges between sophisticated […]
Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]