STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]

Twitch and Teespring announce partnership with exclusive social commerce function

Twitch and Teespring announce partnership with exclusive social commerce function

Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their […]

Amazon is rumoured to be developing a video game streaming service

Amazon is rumoured to be developing a video game streaming service

Amazon is developing a Prime Video-like streaming service for video games via a monthly subscription, The Information reports. The company is planning on using its already established cloud computing service to enable subscribers access to unlimited AAA games on their mobile devices. Although there has been no official announcement regarding the service, sources say Amazon video […]

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]

Amazon will give away free games every month with Twitch Prime

Amazon will give away free games every month with Twitch Prime

It’s been more than a year since Amazon first tapped into Twitch’s customer base with perks to improve their experience. Now, the online giant has started offering free games from their archives for Prime customers to keep. Twitch announced that starting on March 15 those customers would get a pair of free games, Superhot and […]