Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
Two percent of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. The survey of almost 3000 UK consumers, conducted by post-purchase experts Narvar in association with YouGov, reveals that adoption of […]
January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to […]
Following an expansion of its 5G tests to multiple cities around the United States — including Minneapolis in time for Super Bowl LII — AT&T recently announced that it expects to be the first US company to launch mobile 5G services in a “dozen markets” by late 2018. The carrier said that it’s “moving fast” to […]
INNOCEAN Worldwide Seoul will present “Smart Driving Sunglasses” at the world’s largest electronics exhibition, Consumer Electronics Show (CES) 2018. This will be the first time for INNOCEAN to host an independent booth at CES, which also marks the first time an advertising company has developed an ICT product to showcase it to the global market. […]
Some WeChat users in China will soon be able to use the chat app as a state-issued ID card. Financial Times reports that those living in Guangdong’s capital city Guangzhou will be able to use facial recognition to link their identities to the app in the Nansha district this week. The feature will apparently roll […]
Air New Zealand is turning to technology to tackle the language barriers that often arise during travel. The airline is one of the first corporates globally to trial a customer service use case for Google’s wireless Bluetooth Pixel Buds headphones which enable live translation of 40 languages via Google’s Pixel handset. While the airline has […]
Deck the hall, or any space you like, with the little festive magic Tree of Lights. For every virtual tree app installed AKQA will plant a real tree through World Land Trust, conserving plants, animals and natural communities in areas at risk. Tree of Lights, harnesses augmented reality technology to bring the magic of winter […]
It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018, Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what […]
It’s been over a year since Google announced that it would be changing the way it ranks its search index, prioritising mobile across all platforms, with the desktop index maintained, but updated less frequently. Now, that change is finally beginning to roll out. The shift means that Google’s algorithms will primarily use the mobile version of […]