Amazon’s digital assistant technology Alexa is now available on 20,000 devices according to the internet retailer, an impressive increase on the 4,000 connected devices where users could access the smart assistant at the start of the year. The figure was revealed during an Amazon press event at IFA in Berlin, as reported by CNET, where […]
JD.com has partnered with hotel brands including Sheraton and Wanda to let hotel guests to shop from their hotel rooms. The move, which is part of JD’s ‘boundaryless retail’ strategy, will see hotel rooms at Sheraton, Wanda, Beijing 5L, Greenland and others furnished with products and QR codes that can be scanned and purchased via […]
Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]
A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and use […]
Apple has acquired Akonia Holographics, a Colorado-based startup that focuses on making lenses for augmented reality (AR) glasses. The purchase is yet another indicator that the tech giant is hard at work on a wearable AR device. Akonia Holographics was founded in 2012 by a group of holography scientists, and originally focused on holographic data storage […]
Ikea Indonesia took a classic problem for Jakartans – traffic – and used data to prove that they could travel, eventually driving greater footfall at its stores. As with a lot of Ikea stores around the world, it is placed in an area that could be considered hard to get to. While in many other […]
Island Records has partnered with locations-based experiences platform Landmrk to mark the release of Sweetener, the new album by Ariana Grande, with an innovative mixed reality campaign. The record label is expecting thousands of fans to travel to hotspots across the UK to unlock VIP prizes. Fans can discover the various hotspots via a dedicated website, and upon arriving […]
Manchester United and HCL Technologies, the club’s official Digital Transformation Partner, have reached another milestone in transforming the club’s digital offering to its 659 million global followers, by launching the Manchester United Official app on iOS & Android. Following on from the successful launch of the club’s new website and making MUTV available to be streamed […]
Telekom Malaysia Berhad (TM) unveiled its ‘TM Sejahtera Malaysia’ to mark Malaysia’s National Day – an innovative campaign that celebrates Malaysia’s diverse cultures by combining six different languages and two films together to create one unique experience. Created by Grey Malaysia, the campaign is centred around the song ‘Sejahtera Malaysia’ which was re-recorded in six […]
S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a trade show bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will […]