A10 Networks, a leading provider of intelligent and automated cybersecurity solutions, announced a global system integration and reseller partnership with NEC Corporation. The partnership will include the integration of A10 security products and technology into NEC 5G, Pre-5G and Network Functions Virtualisation (NFV) infrastructure systems. As service providers plan to rapidly commercialise 5G services, they […]
Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion […]
Limitless, the UK-based inventor of a SaaS platform providing AI and crowd sourced customer service solutions, announced that it has entered into a partnership with professional services firm PwC. The partnership is one of the first of its kind and will be a game-changer as it will embrace good-gig practices which are sensitive to regional […]
Tencent is set to launch wearable video-recording sunglasses, called Weishi smartglasses, as the company seeks to compete in China’s booming short video market. The glasses feature camera lens in the frames which enable the wearer to film video. The glasses will go on sale on 11 November, coinciding with Tencent’s rival Alibaba’s annual 11.11 shopping […]
Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]
7-Eleven is making more moves to go cashierless — or at least give customers the option to. Starting November 14, stores in Dallas will have scan-and-go technology built in the company’s mobile app, so customers can scan and pay for items on their phones. “Scan & Pay” is meant to build customer loyalty in the […]
GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
Cyber Communications Inc., announced cybersecurity company CHEQ as their official partner, offering advertisers and publishers its AI-driven autonomous brand safety solution. Through the partnership with CHEQ, CCI will enable its clients to preemptively tackle brand-safety, ad-fraud and viewability in real-time. CHEQ’s autonomous solution takes brand safety to the next level by enabling advertisers to proactively prevent negative […]
Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]
Royole, a little-known US handset maker, has unveiled the world’s “first commercial foldable smartphone” at an event in Beijing. The FlexPai features a fully flexible 7.8-inch fully flexible display that can be arranged as two split screens, plus a third ‘edge screen’ or one larger one. It can be used folded or unfolded, which the […]
