LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]
New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]
Health technology firm Philips has partnered with Chinese eCommerce firm JD for an AI-driven retail solution to maximise the performance of Philips’ flagship store in China. JD will leverage its AI technology to provide a comprehensive suite of solutions, including user portrait analysis, user behaviour analysis and user motivation analysis. JD will assist in business decision making, providing guidance […]
Nike has developed ‘Back To The Future’-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control. The upcoming Nike Huarache trainers will support Siri with a ‘FitAdapt’ lacing system that uses a motor to tighten or loosen its trainers through voice commands. Users can tell […]
ZephyrTel, a software company dedicated to serving global telecommunications operators, is pleased to announce the release of Ultrafast Content Transfer, an enhanced feature in Mobilogy Now, the market-leading cross-platform, all-in-one mobile lifecycle management solution. This release comes less than two months after ZephyrTel launched the new Mobilogy Now, the next generation of its established Mobilogy solution. The […]
A new app is tapping into the “gig economy” to empower members of the public to report parking infringements to their local councils, helping to ease traffic congestion and prevent the blocking of pavements. The eFine app was developed by brother and sister team Alex Mühlhölzl (COO) and Lisa Mühlhölzl (CEO) following Lisa’s experiences travelling to […]
Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send relevant messages at the […]
New research from Inskin Media and Lumen has found that high-impact ad formats tailored for smartphones drive substantially higher attention (visual engagement) compared to standard mobile ad formats. This is the first study to use cutting-edge technology from Lumen Research, which enables eye-tracking using just the smartphone camera. Providing unique insight into mobile viewing behaviour, […]
Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]
Smooch by Zendesk, an omnichannel conversation platform, has released State of Messaging: Travel, a report covering modern messaging technology and strategies used by travel brands to optimize customer service. The report takes consumers through all stages of booking travel with online messaging, including Pre-Stay, Pre-Flight, In-Stay and Post-Trip. “Travel is an industry that’s taking a leading […]