RhythmOne, a Taptica, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. The report provides full-year […]
Video advertising firm Taptica International Ltd announced it has agreed a £135 million takeover of peer RhythmOne PLC in an all-share merger deal to create a combined company worth about £300 million. Taptica also proposed to buy back shares and appointed a new permanent boss. Recently, Taptica and RhythmOne announced they were considering an all-share […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced the acquisition of Tremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimisation and attribution, for $50 million. Tremor Video DSP will operate as an independent […]
Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced that Codoon, the largest sports social platform, has engaged Taptica for its Facebook social offering to drive qualified user installs in the US, UK, Canada, Australia and more […]
Mobile advertising has grown rapidly around the world (Source: Getty) Mobile ad firm Taptica shares have rocketed after the firm posted what it called a “record” year. Shares in the company closed up 19 per cent yesterday as revenue […]