Vungle and Amazon Appstore to Bring Industry-Leading User Acquisition Solution to Fire Tablets

Vungle and Amazon Appstore to Bring Industry-Leading User Acquisition Solution to Fire Tablets

Vungle, the leading performance marketing platform for in-app video ads, announced the upcoming release of a software developer kit (SDK) for Amazon’s popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its industry-leading user acquisition and monetization platform to Fire tablets. According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over […]

Metro Teams With Kaldor For Relaunched App

Metro Teams With Kaldor For Relaunched App

UK news publisher Metro, a DMG Media brand, has relaunched its app on iOS and Android, as well as launching a new digital edition via web, after teaming with developers Kaldor. The new Metro app offers users two issues every weekday for free, providing readers with news, sport, celebrity, features and more, automatically delivered to […]

Euro 2016: 88% of viewers are second-screeners

Euro 2016: 88% of viewers are second-screeners

With Euro 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time. The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by […]

Tablet usage declines across world as smartphones dominate

Tablet usage declines across world as smartphones dominate

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. The research, from Global Web Index, suggests that while tablets have enjoyed healthy growth in recent years, recently there has been a marked decline in usage iof these devices. Since 2011, […]

Microsoft Sells Off Nokia for $350m

Microsoft Sells Off Nokia for $350m

Microsoft has sold off the Nokia brand and its feature phone business to FIH Mobile, a subsidiary of Hon Hai/Foxconn Technology Group, for $350m (£243m). The deal also includes the company’s Hanoi manufacturing facility, Microsoft Mobile Vietnam. A further deal with Nokia will give FIH the exclusive rights to the Nokia brand until 2024, which […]