New research out reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable. The new study, called VODyssey, which was conducted by research consultancy Differentology, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services. Over […]
Uber is reportedly weighing up the idea of a subscription model for its food delivery subsidiary, UberEats. In an interview with Business Insider, UberEats UK country manager Toussaint Wattinne confirmed that the company has already been testing subscriptions. “We are constantly testing,” he said. “We’ve actually run a few tests within specific cohorts in a […]
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via […]
Google is reportedly planning on sharing its revenue with publishers that make use of its new subscription tools – which were reported alongside the scrapping of the company’s contentious ‘first click free’ policy. Under the subscription model, Google will use the combination of its vast user data and machine learning algorithms to help publishers identify potential […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/08/Pantone_CaseStudy_FINAL.mp4[/KGVID] PANTONE hasn’t experimented much with technology since creating its last app, ‘myPANTONE’, over seven years ago. However, this is set to change with the introduction of its new app called ‘PANTONE Studio’. Created in collaboration with agency Rokkan Los Angeles, the app is aimed towards young, digitally-savvy creatives. “Designers don’t just sit at their […]
Online audio streaming platform SoundCloud has launched a new subscription service, SoundCloud Go, that provides ad-free access to an expanded music library for consumers using its app or online version. The service enables users to save audio offline, and grants access to extensive back-catalogues for three major labels and over 20,000 independent record companies. The […]