Online campaigns struggle to target women. The Fast Moving Consumer Goods (FMCG) sector struggles most to reach targets. Mobile tends to be more accurate than PCs when it comes to successfully serving ads to the age and gender advertisers intended, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. The data, collected […]
Market Research Future published a half-cooked research report on “Global Programmatic Advertising Market Research Report – Forecast to 2023” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2023. Rubicon Project, Adroll, Adobe Marketing Cloud, DoubleClick, Choozle, AdReady, DataXu, Centro, PulsePoint and Outbrain are some of the prominent players profiled in MRFR Analysis and […]
According to research released on August 1 by digital media agency, Equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds. The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed […]
With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetisation. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony. The report looked at top mobile […]
Q1 was the busiest quarter for martech Mergers & Acquisitions (M&A) deals on record. Private equity investment in adtech grows to 15% in Q2. Results International, specialist technology advisor on M&A and fundraising to the global marketing, technology and healthcare sectors, revealed figures for adtech and martech M&A for the first half of 2017. At 217 deals, the […]
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics. In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% […]
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]
Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there’s been such a significant shift to live streaming among industries. The infographic, […]
Advertising is the lifeblood of the internet. Google parent company Alphabet makes more money from digital ads than any company on the planet — it’s expected to make $73.8 billion dollars in net digital ad sales in 2017 after subtracting for traffic acquisition costs, according to internet research firm eMarketer. Google represents 33 percent of the […]
Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. The study, carried out by eye-tracking specialists Lumen, found that simple image-led online ads which mirror the demographic profile of their target audience perform best. Males looked at the ads for 0.4 seconds longer than females (0.9 […]