34 per cent of UK adults plan to use their right to be forgotten once the General Data Protection Regulation (GDPR) kicks in on 25 May, according to a survey of 1,000 Brits carried out by media agency The7stars. The research also found that only 19 per cent of respondents are confident that their data is […]
Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 […]
831m smartphone users – or 39.4 per cent of all users – around the world will use their mobile phone to pay for something at a physical point of sale (POS) at least once every six months in 2018. According to eMarketer, the number of people using their phones at a physical POS will rise […]
Singular has created its second annual index of the best return-on-investment (ROI) for mobile ads, and it has a few surprises. Snapchat showed up in a big way on the index, as marketers increased their mobile ad spending on the social network and got solid results. Twitter also showed growth on both iOS and Android among […]
In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]
Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]
More than 1 billion smartphones will be shipped with facial recognition technology in 2020, after the same figure of smartphones are shipped this year with fingerprint sensors. According to research from Counterpoint, we can expect to see mobile devices to combine biometric sensors for the face, iris, voice, and fingerprints, as opposed to competing with […]
More than 90% of digital video viewers in the UK regularly visit YouTube and its viewership is nearing saturation point, according to a report from eMarketer. YouTube’s prevalence across the Google platform and its easy integration across other content platforms has helped contribute to its rise. This year, 40.4 million people, or six out of […]
Times Internet has released a study titled ‘The Changing Lingual Face of Digital India’, highlighting the rapid shift of digital users towards regional content consumption. With this study, Times Internet has successfully validated the rising trend of online content consumption across the eight most widely consumed regional languages in the country. To map the magnitude […]
The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]