Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]
In a new report released March 26, Advertiser Perceptions, a leader in data-driven business intelligence for the advertising industry, and MightyHive, a leading media consultancy, share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where […]
One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]
For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level. According to research by global social media agency, The Social Element, many global brand leaders feel […]
The number of video streaming subscribers worldwide overtook cable customers for the first time in 2018, according to The Motion Picture Association of America. Its newly released data shows that subscriptions to online video services hit 613m last year, an increase of 27% on 2017. This was enough to leapfrog cable custom which dropped by […]
Mobile sites in the Asia Pacific (APAC) meet industry best practices in only two out of five mobile consumer touch points in product pages and mobile design. Other touch points like findability, which is how fast consumers can find products on a site, registration, and conversation, and speed of webpage loading ranked lower. This is […]
2019 so far has seen the struggles of the UK high street continue, with little sign of the crisis abating any time soon. According to research by retail technology expert Conversity, part of addressing these difficulties lies in retailers getting better at how they measure the success of customer interactions across all channels and touch points, […]
More than 70 per cent of shoppers are willing to try cross-channel shopping methods, according to the results of a study carried out by Periscope By McKinsey. The company polled 2,624 consumers online in the UK (504 consumers), US (1101), France (503) and Germany (516) to shed a light on attitudes towards multichannel, augmented (AR) […]
Mobile networks that impose annual inflation-based mid-contract price hikes on their pay monthly customers are estimated to have cost UK customers almost £1billion since 2013, according to research from specialist mobile analysts Tarifica, commissioned by Tesco Mobile. Further price hikes are set to come into effect from the end of March, with EE, Three and O2 all […]
Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success. The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]